Having launched the Nothing Phone 2, CEO Cal Pei responded to the demand for the company’s next flagship – likely called the Nothing Phone 3. Pei offered a detailed look at X, describing how the device will use elements of AI and confirming the device will ship in 2025.
All About the Nothing Phone 3 Launch
All of this is a much bolder move than the typical year-over-year refresh cycle that has become common in the world of high-end smartphone launches. Nothing Phone 1 arrived in India in 2022, followed by Nothing Phone 2 in July 2023 Hinting that the new product arriving in two years could come with a few substantial upgrades. Pei also emphasized that the Nothing Phone 3 would “double-down” on AI.
While there have been reports of AI integration into smartphones on an unprecedented level, Nothing Phone 3 seems to be slow in bringing AI to its flagship. Pei has said that he wants to focus on offering an improved user experience in the upcoming model, given the advantages of AI. In a video published on X, Pei and his team unveiled rudimentary AI attributes, hinting at the handset’s capability to serve as the center for deeply tailored experiences known as Nothing Phone 3.
Nothing Phone 3 will be deeply integrated with AI as part of the system experience, allowing them to focus on tailored user interactions. For example, the video demo suggests the redesign of the home screen will be one of the main changes.
A recorded demo of such an integrated AI chatbot, showcasing instantly speaking to the voice assistant – being no different than the user – was shown. Nothing said that the device would feature proactive capabilities, whereas the feature seemed somewhat similar to GPT-4o Pei also hinted at the company’s next smartphone that would apparently bridge the gap between hardware and AI to deliver utility and joy in equal parts to consumers. He saw a world where single apps would die off.
But recent attempts by other companies – Humane AI Pin and Rabbit R1 – have stumbled over software and feature shortfalls. They ended the teaser by talking about how if they manage to pull off nothing that they promised in terms of a fresh and appealing user interface, that makes the Phone 3 a device so personal, it will be like your best friend. But we won’t get specifics until next year.
