In a strategic power play that’s becoming the new normal for Indian startups, Pronto has officially relocated its headquarters from Gurugram to Bengaluru’s HSR Layout, joining a growing exodus of quick-service platforms racing to tap into India’s tech heartland. For founder Anjali Sardana, this wasn’t just about changing office addresses—it’s about winning the war for talent.
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The Big Picture: Pronto’s Relocation at a Glance
| Detail | Information |
|---|---|
| Old HQ | Gurugram, Delhi NCR |
| New HQ | HSR Layout, Bengaluru |
| Move Started | October 2024 |
| Relocated Teams | Tech, product, finance, strategy |
| Employees Moved | 40+ (expanding rapidly) |
| Retained in Gurugram | Customer support, some operations |
| Founded | 2024 by Anjali Sardana |
| Recent Funding | $11M Series A (August 2024) |
Why Bengaluru? The Tech Talent Magnet
Founder Anjali Sardana stated that “the primary reason for this move is the engineering talent in Bengaluru.” And she’s not alone in this thinking. When you’re building a platform promising 10-minute home services at scale, you need world-class engineers, not just good ones.
What Pronto Offers
Founded earlier this year, Pronto connects households with verified professionals for on-demand cleaning, laundry, cooking, and utensil washing services—delivered within 10 minutes. Think of it as quick commerce, but for household help. Learn more about the quick commerce revolution on TechnoSports.
The Great Bengaluru Migration Trend
Pronto isn’t pioneering this path—it’s joining a well-established trend. Competitors including Snabbit and Urban Company’s Insta Help have also moved their headquarters to Bengaluru in 2024, drawn by the same magnetic pull: unmatched access to engineering talent, thriving VC networks, and an ecosystem built for hypergrowth.
Even Zepto, the quick-commerce unicorn, made a similar shift from Mumbai, underscoring Bengaluru’s position as India’s undisputed startup capital.
The Competition Landscape
Pronto operates in a rapidly growing on-demand services space alongside established players like Urban Company and venture-backed newcomers like Lightspeed-supported Snabbit. The sector is heating up as investors bet big on digitizing India’s informal household help economy. For more startup ecosystem insights, check out TechnoSports’ startup coverage.
What’s Next for Pronto?
With fresh capital and a Bengaluru base, Pronto plans aggressive expansion into Mumbai, Hyderabad, and additional major metros. The company aims to onboard thousands of professionals while scaling its hyperlocal hub model across India’s top cities.
Explore more about India’s startup ecosystem and funding trends on General Catalyst’s portfolio page.
Frequently Asked Questions
Why did Pronto move from Gurugram to Bengaluru?
Pronto relocated to Bengaluru primarily to access the city’s superior engineering and tech talent pool, which is essential for scaling its technology-driven 10-minute home services platform across multiple cities in India.
Which teams moved to Bengaluru and which stayed in Gurugram?
Pronto’s tech, product, finance, and strategy teams have moved to the new HSR Layout office in Bengaluru, while the customer support team and some operations functions continue operating from the Gurugram office.
