WhatsApp moves to consumer service strategy over running Advertisements

Facebook is the world’s leader in the social media platform. The company owns its social media web portal Facebook and is also the world’s most famous messenger and media sharing platform. That’s right; we are talking about Whatsapp and Instagram.

We all know how the social media giant makes its millions; let’s have a quick revamp of Facebook strategy for those who don’t. It’s nothing too complicated; the company runs advertisements from thousands of companies on its social media platform, accessed by millions of its users.

But now the company seems to be adopting a different money-making strategy with its Whatsapp unit.

The company is pushing more into offering customers service features that also include pay-to-message options for businesses. The messaging service seems to focus more on enterprise tools rather than advertising.

Matt Idema, WhatsApp’s chief operating officer, stated, “Our focus has been on the business messaging products.” he also said that WhatsApp is not wholly ditching advertisement but will host them inside Status.

Facebook currently charges some businesses a small fee for sending users things like receipts and confirmation reminders via Whatsapp.

The company is gearing up to offer more API features to businesses, including free storage, to host a business’s messages. Whatsapp aims to attract businesses in using its API features riding on the high level of encryption that the messaging service offers.

Facebook plans to offer a combination of commerce and customer service. Businesses will be charged to send messages through the messaging service’s API, which seems like the only way WhatsApp can make money today.

Whatsapp is also planning to add digital payment features through its messaging service, but it intends to hit a roadblock in many countries, including India. The regulations argue that using private messaging to make monetary transactions is not a safe way to bet.

Source

Do check out:

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More like this

WhatsApp to Introduce UPI Lite: A Game-Changer for Small Transactions?

WhatsApp Bans 99.7 Lakh Accounts in India: What It...

WhatsApp, one of the most widely used messaging platforms in India, has taken a drastic step by...
Event WhatsApp Group Link

How to Create and Share an Event WhatsApp Group...

WhatsApp has become a go-to platform for organizing and managing group activities, and its latest Events feature...
FM WhatsApp APK Download: Latest Version in 2024

FM WhatsApp APK Download: The Latest Version in March...

FM WhatsApp, an altered variant of the original WhatsApp app, provides users with additional features and customization...

How to Transfer WhatsApp from Android to iPhone in...

Are you e­xhausted from endlessly se­arching for the ideal solution to transfer WhatsApp from Android to iPhone...
How to format text in Whatsapp message? Here’s your complete guide to WhatsApp text formatting

How to format text in WhatsApp Messages in 2025?

How to format text in Whatsapp message? Here's your complete guide to WhatsApp text formatting WhatsApp has undergone...

LATEST NEWS

IPL 2025: When Passion Meets Viral Fame – Aaryapriya Bhuyan’s MS Dhoni Reaction

Cricket is more than just a sport in India - it’s an emotion that connects millions. In the electrifying atmosphere of IPL 2025, a...

NYT Wordle #1385: Mastering Today’s Puzzle with Expert Hints and Insights

NYT Wordle continues to captivate millions with its simple yet challenging five-letter word puzzle. Each day brings a new linguistic adventure, testing players’ vocabulary,...

Assassin’s Creed Shadows: Mastering the Darkness Falls Main Quest

The Darkness Falls main quest represents a critical turning point in Assassin’s Creed Shadows, offering players a complex narrative that demands strategic decision-making and...

Celebrity MasterChef: The Ultimate Culinary Battle Reaches Its Climax

Reality television has found its most delectable arena in Celebrity MasterChef, where stars transform from performers to culinary artists. The show has been a...

Featured