SURF EXCEL

HULS' SURF EXCEL BECOME A HIGHEST GROSSING BRAND OF $1 BILLION

Hul's Surf Excel as the Top Brand

Hindustan Unilever  famous detergent brand  Surd Excel and makes it as the first brand in Indian's home  and personal care category set to cross the personal care genre set to cross one billion dollars in annual sales in 2022.

HUL First Brand crossed $1 billion sales

On getting total sale of Rs. 8,200 crore Surd Excel also become HUL's  first brand to touch the milestone . The company's second  biggest brand is  Brooke Bond.

Surf Excel Liquid Detergent

The executive  director Deepak Subramanian of home care at HUL unveiled in an interview that this  was just made  possible  because of the  "premiumisatrion" of  the  segment utilizing liquid detergents and fabric  conditioners.

Surf Excel Outstanding Market Moves

Deepak Subramanian spoken up Economic Times that marketing and  innovation  hold a big role to play in helping Surd Excel to touch surd Excel in the milestome.

Strategy in Behind  Surf Excel milestone

Deepak Subramania, " So, we have taken purpose performance and innovation and then really de-averaged it through our winning in mant India strategy."

India's Other Detergent Company

The detergent brands in the Indian market  more than six decades. In the long journey, Surf Excel has facing  competition from players as Procter & Gamble's  Ariel, Ghari Detergent  and Nirma  with the others

HUL's  Market Share

When Surf Excel  is the key names, HUL's portfolio includes other detergent care brands as well, just as  Rik and Sunlight. From India's detergent market he has got 43 percent share.

Surf Excel: Iconic Brand

After several competition from a number of brands, Surf Excel's yearly sales shows a reflection of the strong command that holds in the Indian market. The brand now become the household  centering on premiumisation