HULS' SURF EXCEL BECOME A HIGHEST GROSSING BRAND OF $1 BILLION
HULS' SURF EXCEL BECOME A HIGHEST GROSSING BRAND OF $1 BILLION
Hul's Surf Excel as the Top Brand
Hul's Surf Excel as the Top Brand
Hindustan Unilever famous detergent brand Surd Excel and makes it as the first brand in Indian's home and personal care category set to cross the personal care genre set to cross one billion dollars in annual sales in 2022.
Hindustan Unilever famous detergent brand Surd Excel and makes it as the first brand in Indian's home and personal care category set to cross the personal care genre set to cross one billion dollars in annual sales in 2022.
HUL First Brand crossed $1 billion sales
HUL First Brand crossed $1 billion sales
On getting total sale of Rs. 8,200 crore Surd Excel also become HUL's first brand to touch the milestone . The company's second biggest brand is Brooke Bond.
On getting total sale of Rs. 8,200 crore Surd Excel also become HUL's first brand to touch the milestone . The company's second biggest brand is Brooke Bond.
Surf Excel Liquid Detergent
Surf Excel Liquid Detergent
The executive director Deepak Subramanian of home care at HUL unveiled in an interview that this was just made possible because of the "premiumisatrion" of the segment utilizing liquid detergents and fabric conditioners.
The executive director Deepak Subramanian of home care at HUL unveiled in an interview that this was just made possible because of the "premiumisatrion" of the segment utilizing liquid detergents and fabric conditioners.
Surf Excel Outstanding Market Moves
Surf Excel Outstanding Market Moves
Deepak Subramanian spoken up Economic Times that marketing and innovation hold a big role to play in helping Surd Excel to touch surd Excel in the milestome.
Deepak Subramanian spoken up Economic Times that marketing and innovation hold a big role to play in helping Surd Excel to touch surd Excel in the milestome.
Strategy in Behind Surf Excel milestone
Strategy in Behind Surf Excel milestone
Deepak Subramania, " So, we have taken purpose performance and innovation and then really de-averaged it through our winning in mant India strategy."
Deepak Subramania, " So, we have taken purpose performance and innovation and then really de-averaged it through our winning in mant India strategy."
India's Other Detergent Company
India's Other Detergent Company
The detergent brands in the Indian market more than six decades. In the long journey, Surf Excel has facing competition from players as Procter & Gamble's Ariel, Ghari Detergent and Nirma with the others
The detergent brands in the Indian market more than six decades. In the long journey, Surf Excel has facing competition from players as Procter & Gamble's Ariel, Ghari Detergent and Nirma with the others
HUL's Market Share
HUL's Market Share
When Surf Excel is the key names, HUL's portfolio includes other detergent care brands as well, just as Rik and Sunlight. From India's detergent market he has got 43 percent share.
When Surf Excel is the key names, HUL's portfolio includes other detergent care brands as well, just as Rik and Sunlight. From India's detergent market he has got 43 percent share.
Surf Excel: Iconic Brand
Surf Excel: Iconic Brand
After several competition from a number of brands, Surf Excel's yearly sales shows a reflection of the strong command that holds in the Indian market. The brand now become the household centering on premiumisation
After several competition from a number of brands, Surf Excel's yearly sales shows a reflection of the strong command that holds in the Indian market. The brand now become the household centering on premiumisation