Malaysia is slowly becoming a sporting hub, with numerous sports being played in the country. When we talk about the sports that are being played in the country, the same include: Football, Field Hockey, Badminton, Volleyball, Basketball, Mixed Martial Arts (MMA), Handball, and Rugby. Malaysia hosted the Commonwealth Games in 1998, a multi-sports event, which itself is proof that the country is a sporting hub.
Malaysia’s government played a vital role in pushing sports to the next level, and brands such as W88 also played a pivotal role. W88 has sponsored football clubs and other sports, and takes those sports to the next level. For the unversed, we will discuss what W88 is in detail. Keep reading further.
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What is W88?
W88 is a sports betting website where you can place sporting bets on a variety of sports and win real money and become rich in no time. More than a sports betting site, it is an online casino that allows you to play your favorite casino games, ranging from Slots to table games. Additionally, they have a live casino, where you can play casino games like Blackjack, Baccarat, and Roulette.
W88 is available in most countries of the world, and as we are discussing Malaysia, W88 Malaysia is W88’s Malaysian subsidiary offering sports betting and casino gambling services in the country. It is a renowned name in Malaysia, and the popularity of this brand is growing all thanks to the sponsorship it offers to sports.
W88’s Sponsorship of Sunderland – An English Premier League Soccer Club
One of the recent sponsorships of W88 includes Sunderland, an English Premier League soccer club, where W88 became the primary shirt sponsor for their upcoming season. This sponsorship was signed in June 2025, and this is the most significant commercial agreement in the Sunderland club’s history. This is not the only sponsorship that W88 has signed, as it has remained the sponsor of a soccer club in the past as well.
W88 remained as the shirt sponsor for Burnley FC for the 2023 and 2024 Premier League season. By becoming a sponsor for Football clubs, it has just lifted the sport of Football in Malaysia and around the world. The sponsorship helped W88 get recognition that it was missing earlier, as its presence on players’ merchandise turned it into a brand. People started recognizing W88, and this trust of theirs turned out into loyal customers whose number is just growing with the passing of each day.
Some of its other sponsorships include Fulham Football Club, Crystal Palace Football Club, Argentine F.A., and others.
W88 – Global Outreach through Sponsorships
W88 Malaysia became a reputable name after it started sponsoring English Premier League football clubs, and the Premier League is a football league that is watched by its fans all around the globe. Not only did the fans increase in Malaysia as a new generation started playing Football, but this sport has now become a popular sport in the country.
The government in the country no longer required making efforts to promote football in Malaysia, as W88’s sponsorships already did the job. All their money will be saved, which they will be spending on digital platforms to promote the sport.
W88 – The First Choice of Malaysians
As said, becoming a sponsor of Premier League football clubs has helped W88 enormously, as it promoted the sport. Apart from promoting the sport, its global presence has increased the trust of people as they blindly trust it for placing their sporting bets and casino gambling needs. When we talk about the casino games, you can play on W88, the list just goes on and on, and the games include all your favorite ones, such as Slot games, fishing games, Poker, and others.
W88 is owned and operated by Marquee Holdings Ltd, and when we talk about the minimum deposit you, as a player or bettor, are required to make, the same is 10 MYR. Players receive 92 to 95 percent of the amount that they win in casino games and sporting bets. The withdrawal time is 24 hours, meaning as soon as you make a withdrawal request, you will receive your payment in the next 24 hours. Moreover, they have a customer support service for their customers so that they will get answers to all their questions.
Conclusion
W88 is a global betting company and online casino, which has made an impact on Malaysians in recent times. Here, we have talked about the role that W88 played in promoting sports such as Football in the country. We have discussed W88, the sponsorships it has, and how those sponsorships helped it get brand recognition. We hope you liked reading the post. Share your thoughts and feedback in the comments. We would love to hear from you.
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