Virat Kohli, one of the most followed athletes in the world, has drastically reduced his presence on social media. Fans have noticed that his posts now mostly feature brand promotions, with little to no personal updates. This has raised curiosity and even criticism from some who feel he is only using social media for commercial purposes. Recently, Kohli himself addressed this issue and explained his decision.
Virat Kohli : Explained – Why Virat Kohli Doesn’t Post on Social Media?
Kohli’s Reason for Stepping Away from Social Media
During an event organized by Royal Challengers Bengaluru (RCB), Kohli opened up about why he has consciously reduced his social media engagement. He shared that he felt it was consuming too much of his energy, which he would rather focus on his game and personal life.
“To keep up with social media was way too much for me. It was taking away a lot of energy that I could utilize in my game or life,” Kohli stated at the RCB Innovation Lab’s Indian Sports Summit.
He further emphasized that celebrating victories online does not enhance his happiness or change the reality of winning.
“Posting about us winning the Champions Trophy is not going to increase the happiness in my heart. They all know we’ve won, so me posting about it is not going to give us two trophies,” Kohli explained.
Social Media: A Distraction for Kohli
Kohli admitted that social media is a powerful tool but can be overwhelming when not used with a clear purpose. He feels that excessive engagement in digital platforms can be distracting and prefers to keep a balanced approach.
“Technology when not attached to a goal can be quite distracting. Luckily, I grew up in a time when you didn’t have this thing (smartphone) in your pocket. It is much easier to keep it on the side,” he said.
Does Kohli Only Post Sponsored Content?
Many fans have accused Kohli of using social media only for commercial purposes rather than engaging with them or celebrating India’s cricketing achievements. Addressing this, Kohli clarified that most of his posts are commitments he had agreed to in the past, and he is now trying to separate his personal life from business commitments.
“A lot of the things I still have to do on social media are agreements I made earlier. But now, I am making a conscious effort to keep my personal social media separate from business commitments,” he added.
How Much Does Kohli Charge for a Social Media Post?
According to reports, Kohli charges a whopping ₹14 crore per Instagram post, making him one of the highest-paid athletes on social media. His massive reach makes him a valuable figure for brands worldwide.
While Kohli remains the most followed Indian cricketer on social media, he has chosen to limit his engagement to preserve his energy for more important aspects of his life. His decision may not sit well with all fans, but it reflects his focus on his career and well-being.
FAQ
Why has Virat Kohli reduced his social media activity?
Kohli stated that social media was consuming too much of his energy, and he wanted to focus more on his game and personal life.
Does Virat Kohli still celebrate wins on social media?
No, Kohli believes that posting about victories does not add to his happiness and prefers to celebrate them in real life.
