Sports brand PUMA India organized a consumer-facing event, Let There Be Sport, featuring brand ambassadors Virat Kohli and Anushka Sharma. The event aimed to promote the adoption of sports and fitness culture into everyday life.
Virat Kohli, and Anushka Sharma surprise employees at coworking space; visit spots unannounced as part of PUMA’s Let There Be Sport platform
Virat Kohli and Anushka made an unannounced visit to a co-working space and a residential complex in Bengaluru, where they interacted with locals and motivated employees with on-the-spot fitness challenges. They also played a friendly mixed doubles badminton match against two lucky residents.
Earlier in the day, they visited the PUMA head office to interact with its employees and spoke about the role of sports and fitness with Abhishek Ganguly, Managing Director of PUMA India and Southeast Asia. PUMA India launched the Let There Be Sport platform after an exclusive study that revealed India’s lack of inspiration and participation in sports and fitness.
The campaign promotes the adoption of sports in everyday life and as a valuable skill in the main educational curriculum. The initiative features brand ambassadors, including Virat and Anushka, alongside everyday athletes, and aims to motivate people to take up sports and physical activities.
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