G-SHOCK India, the leading innovator in resilient timepieces, is delighted to announce its collaboration with renowned actor Vicky Kaushal as its brand ambassador. This remarkable partnership merges G-SHOCK’s 40-year history of manufacturing sturdy and fashion-forward watches with Vicky Kaushal’s dynamic persona and embodiment of resilience, reflecting both physical stamina and mental fortitude.
Bollywood actor Vicky Kaushal joins forces with G-SHOCK, the iconic watch brand from Casio
G-SHOCK is recognised worldwide as a lifestyle watch brand powered by advanced Japanese technology. Over the past four decades, it has set an unparalleled standard for durability, innovation, and iconic designs in the watch industry. This extraordinary journey was fueled by an unwavering commitment to shock resistance as its core principle while delivering outstanding precision, innovative design, and fashionable allure to ever-changing young audiences.
Vicky Kaushal, with a distinguished career spanning commercial hits and thought-provoking cinema, captivates the hearts of mainstream audiences and film enthusiasts alike. His unique mix of attributes—brave, confident, and stylish, yet deeply compassionate with a high degree of emotional intelligence—harmonizes perfectly with G-SHOCK’s philosophy of “Absolute Toughness”. His proactive attitude, marked by a steadfast dedication to high performance and the spirit of resilience, reflects the essence of G-SHOCK, making him an ideal representative for G-SHOCK.
Constructed from premium materials like resin and metal fortified with cutting-edge technologies, G-SHOCK designs offer superior shock resistance, making them perfect for a wide range of consumers, such as individuals inspired by youth subculture, fashion aficionados, athletes, and those leading an active lifestyle. The enlarged dimensions contribute to a bold and eye-catching look and enhance the visibility of the watch face, ensuring easy readability under various circumstances.
In a statement about the partnership, Mr Hideki Imai, Managing Director, of Casio India, said, “We are delighted to welcome Vicky Kaushal into the G-SHOCK family. His persistent spirit and bold personality align perfectly with G-SHOCK’s core values, making him a perfect match for our brand. G-SHOCK India is embarking on an exciting new journey, strengthening its bond with discerning consumers who consistently seek adventure, endurance, rugged style, and unmatched durability in their everyday lives.
Vicky Kaushal’s commendable journey and achievement in both commercial and independent cinema align with G-SHOCK’s ethos of toughness, endurance and the spirit of resilience. Together, we anticipate a fruitful partnership that inspires audiences to pursue their passions with relentless enthusiasm and renewed vigor.”
Vicky Kaushal’s powerful tough image and impactful performances in the Hindi Film Industry throughout his career exemplify his unwavering attitude, drawing a compelling parallel to the indestructible resilience embodied by G-SHOCK.
Expressing his excitement about the partnership, Vicky Kaushal said, “I’m thrilled to join the G-SHOCK family. G-SHOCK has been synonymous with toughness and style for over four decades, and I deeply connect with its core principles. The brand’s dedication to pushing limits and its indomitable spirit align perfectly with my personal philosophy. As an actor, my journey involves pushing boundaries and exploring uncharted domains. This collaboration is a natural fit, and I eagerly anticipate embarking on this thrilling journey with the brand G-SHOCK.”
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