Ubisoft Ditches Controversial Monetization Claims

Ubisoft is pivoting. The gaming giant has scrubbed its annual report of claims that aggressive monetization makes games "more fun." The Shift: Moving away from justifying microtransactions as player enhancements.

Read Full Article

Ubisoft Ditches Controversial Monetization Claims

The Why: Responding to massive community backlash against pay-to-win mechanics. The Future: A potential move toward player-first design, signaling a major industry-wide change in corporate transparency.

Read Full Article

Ubisoft Ditches Controversial Monetization Claims

The Why: Responding to massive community backlash against pay-to-win mechanics. The Future: A potential move toward player-first design, signaling a major industry-wide change in corporate transparency.

Read Full Article