# U Mumba Gains Eight Sponsors, Boosts Valuation by 60% in PKL Season 10

URL: https://technosports.co.in/u-mumba-gains-eight-sponsors/  
Published: 2023-12-28  
Updated: 2023-12-28  
Author: Raunak Saha

In the latest instalment of the [Pro Kabaddi League](https://technosports.co.in/tag/pro-kabaddi-league/), [U Mumba](https://technosports.co.in/tag/u-mumba/)has experienced a significant increase in sponsorship, reflecting a 60% boost in their valuation. This achievement is a testament to the rising prominence of U Mumba as a brand and the team’s strong vision for Kabaddi throughout India.

## U Mumba secured eight sponsors with a 60% increase in valuation in PKL Season 10; became the first team to do so in Season 10

[U Mumba](https://technosports.co.in/tag/u-mumba/)has gained the support of eight sponsors, including Melbat Live, a leading sports news portal that serves as its title partner. Another notable partnership is with Macho Hint, an innerwear brand targeting millennials and Gen Z and a sub-brand of the well-known Macho.

![U Mumba Gains Eight Sponsors, Boosts Valuation by 60% in PKL Season 10](https://technosports.co.in/wp-content/uploads/2023/12/U-Mumba-Official-Logo-1024x738.png)

Six brands have joined U Mumba as Associate Partners, including Rajdhani Besan, a pioneer in agro-food products in India, Je & Vee Infrastructures, a leading construction firm, and Vi John, a globally recognized manufacturer of beauty, skincare, personal care, and cosmetic products. Other partners include Great White Electricals, an innovator in the home electrics space, Bank of Maharashtra, a public sector bank, and Abros Shoes, a popular footwear brand, all proudly sporting the Mumbai colors in Season 10.

Suhail Chandok, CEO of [U Mumba](https://technosports.co.in/tag/u-mumba/), expressed his excitement about welcoming new partners and returning ones to the [U Mumba](https://www.prokabaddi.com/teams/u-mumba-profile-5/players)family. He emphasized the shared vision and values that unite them and their confidence in elevating [U Mumba’s](https://www.prokabaddi.com/teams/u-mumba-profile-5/players) brand loyalty to new heights. He also acknowledged the trust these esteemed brands have placed in U Mumba, reflecting the value they’ve built over the years and the power of brand recognition. Chandok also noted the global impact of Kabaddi and its effectiveness as a marketing platform for brands seeking a pan-India consumer base.

![U Mumba Gains Eight Sponsors, Boosts Valuation by 60% in PKL Season 10](https://technosports.co.in/wp-content/uploads/2023/12/U-Mumba-team-in-action-in-PKL-Season-10-2-1024x1011.webp)

Several other collaborations have been forged for the season, including partnerships with 92.7 Big FM, Nivia, a noteworthy homegrown sports brand, Swades Foundation, a leading NGO in Mumbai, Fast&Up, a top nutrition provider, and Baller Athletik, India’s pioneer in energy-enhancing transformative clothing.

According to the GroupM ‘India Sports Sponsorship Report 2023’, sports sponsorship in India reached INR 5907 Cr ($Mn 748) in 2022, reflecting a growth of 105%. Emerging sports contributed to an overall revenue of INR 1503 Cr ($Mn 190), representing an incremental value of INR 829 Cr ($Mn 104) year-on-year.

In their next Pro Kabaddi League match, [U Mumba](https://technosports.co.in/tag/u-mumba/)will face Telugu Titans in Noida on December 30th. After that, the Pro Kabaddi caravan will move to Mumbai for U Mumba’s Home leg starting on January 5th.

Broadcast Audience Research Council (BARC) India stats revealed that the opening weekend of PKL Season 10 alone attracted 80.1 million viewers, marking a 32% increase from the 2022 season. The consumption also increased by 27% to 2.7 billion minutes over just the first four matches.