# TXT’s Soobin Is Now Dolce & Gabbana’s Global Ambassador — K-pop Meets Italian Luxury in Style

URL: https://technosports.co.in/txts-soobin-is-now-dolce-gabbanas-global-ambassador/  
Published: 2026-09-08  
Updated: 2026-09-08  
Author: Reetam Bodhak

=[2](https://www.soompi.com/article/1868907wpp/txts-soobin-announced-as-new-global-ambassador-for-dolcegabbana) On September 8, the Italian luxury fashion house Dolce & Gabbana officially announced that Soobin has been selected as its global ambassador. The news sent fans — known as MOAs — into an instant social media frenzy, with Soobin’s name trending worldwide within minutes of the announcement. [4](https://www.luxuo.com/style/luxurys-new-global-faces-the-latest-maison-ambassadors.html) The appointment formalises a relationship that had already been building through previous appearances with the Italian maison.

For more on the global influence of K-pop culture and its crossover into fashion, visit the [Korean Wave Wikipedia page](https://en.wikipedia.org/wiki/Korean_Wave).

## TXT Partnership : Overview

| Detail | Info |
| --- | --- |
| **Ambassador** | Soobin (Choi Soo-bin) |
| **Group** | TOMORROW X TOGETHER (TXT) |
| **Brand** | Dolce & Gabbana |
| **Announcement Date** | September 8, 2026 |
| **Collection Featured** | 2026 Fall/Winter Men’s |
| **Milan Fashion Week** | Attended SS2027 Show in June |
| **Label** | BIGHIT MUSIC (HYBE) |

## What Dolce & Gabbana Said

 Dolce & Gabbana explained the decision, stating, “We have formed a bond with Soobin based on our shared values of creativity, individuality, and self-expression. He possesses the talent, individuality, and global appeal that align with the brand’s identity.”

This is more than just a brand deal — it is a statement about where K-pop sits in the global luxury fashion conversation in 2026.

![TXT](https://technosports.co.in/wp-content/uploads/2026/09/txt-soobin-DolceGabbana-1-683x1024.jpg)

## What Soobin Said

 Soobin shared, “It is a great honor to be working with Dolce & Gabbana. I’m excited to begin this new journey with a brand that nurtures individuality while remaining deeply rooted in its unique heritage and craftsmanship. I look forward to everything we will create together in the future.”

> 💡 **MOA Moment:** Soobin’s warm, heartfelt response perfectly mirrors his personality — thoughtful, gracious, and effortlessly charming, both on stage and off!

## The Campaign Photos — A Visual Statement

[2](https://www.soompi.com/article/1868907wpp/txts-soobin-announced-as-new-global-ambassador-for-dolcegabbana) In the accompanying photo, Soobin showcases pieces from Dolce & Gabbana’s 2026 Fall/Winter men’s collection. [1](https://sports.khan.co.kr/en/article/202609081114007/) He embodies the Dolce & Gabbana 2026 FW menswear collection with his own distinct charm — his steady gaze into the camera and calm expression alone capture attention, completing a sophisticated mood.

## Why This Collab Is a Big Deal

[4](https://www.luxuo.com/style/luxurys-new-global-faces-the-latest-maison-ambassadors.html) The appointment places the K-pop star within a house defined by theatrical Italian glamour, sharp tailoring, and highly recognisable visual codes. For Dolce & Gabbana, Soobin brings considerable international reach and an intensely engaged fan base; for the artist, the role marks another example of Korean talent being positioned globally rather than solely as an Asia-facing representative. [4](https://www.luxuo.com/style/luxurys-new-global-faces-the-latest-maison-ambassadors.html) The second half of 2026 has brought a new wave of celebrity appointments spanning Hollywood, Chinese and Korean entertainment, and a younger generation of screen talent — and Soobin’s appointment is one of the most high-profile among them all.

---

## Soobin’s Connection With D&G — A Timeline

| Event | Detail |
| --- | --- |
| **June 2026** | Attended D&G SS2027 Men’s Show — Milan Fashion Week |
| **September 8, 2026** | Officially named Global Ambassador |
| **September 2026** | 2026 FW Campaign Photos Released |
| **Upcoming** | Global campaigns & activations with D&G |

[2](https://www.soompi.com/article/1868907wpp/txts-soobin-announced-as-new-global-ambassador-for-dolcegabbana) Soobin previously attended the brand’s 2027 Spring/Summer men’s collection show during Milan Fashion Week in June — a clear sign that this partnership had been brewing long before the official announcement.

## What’s Next for Soobin & TXT?

Beyond his fashion milestone, Soobin continues to lead one of K-pop’s biggest groups. [1](https://sports.khan.co.kr/en/article/202609081114007/)Tomorrow X Together (Soobin, Yeonjun, Beomgyu, Taehyun, Hueningkai), the group Soobin belongs to, will perform at the 2026 Global Citizen Festival to be held in New York’s Central Park. With a luxury fashion deal and a landmark global stage performance lined up, Soobin’s 2026 is shaping up to be his biggest year yet

## More K-pop & Fashion News on TechnoSports

Stay ahead with the latest Korean entertainment crossovers, celebrity news, and fashion updates:

- 🎵 [K-pop Celebrity News & Brand Deals](https://technosports.co.in/)
- 📰 [Latest Korean Entertainment & Pop Culture Updates](https://technosports.co.in/)

## FAQs

### **Q: Who is TXT’s Soobin’s new global brand partnership with?** 

A: Soobin has been officially named the **Global Ambassador for Dolce & Gabbana** — one of Italy’s most iconic luxury fashion houses — as announced on September 8, 2026.

### **Q: Why did Dolce & Gabbana choose Soobin as their ambassador?**

 A: The brand cited his “talent, individuality, and global appeal” as the key reasons — calling their bond one built on shared values of **creativity, individuality, and self-expression.**