TWICE just made history, and Tzuyu absolutely stole the show. On October 15, 2025, the legendary K-pop girl group became the FIRST K-pop act to perform at the prestigious Victoria’s Secret Fashion Show in New York. But here’s the real headline: Tzuyu’s appearance triggered a fashion phenomenon that left fans convinced she’s officially the “IT girl” of 2025. We’re talking product sell-outs, viral searches, and internet chaos. Let’s break down what happened.
Table of Contents
The Historic Moment: TWICE at Victoria’s Secret
| Element | Details |
|---|---|
| Event | Victoria’s Secret Fashion Show 2025 |
| Date | October 15, 2025 |
| Significance | First K-pop group to perform |
| Performing Members | Nayeon, Jihyo, Momo, Tzuyu |
| Songs Performed | “Strategy” and “This Is For” |
| Broadcast Platform | Prime Video |
| Tzuyu’s Look | Wear Everywhere Push-Up Bra (Heather Burgundy) |
The “Tzuyu Bra” Phenomenon: When Celebrity Influence Becomes Unstoppable
Here’s where the story gets wild. Tzuyu wore Victoria’s Secret’s Wear Everywhere Push-Up Bra in Heather Burgundy during her runway performance. The moment the show aired on Prime Video, fans flooded social media with reactions. Within HOURS, that specific bra sold completely out across multiple markets including the US, China, and Japan.
Google Trends confirmed this wasn’t coincidence—the “Wear Everywhere Push-Up Bra” became one of the most searched and fastest-rising topics during the broadcast. Fans simply started calling it the “Tzuyu bra,” and that terminology dominated search queries and social media conversations.
The Internet’s Reaction: Tzuyu as the Ultimate “IT Girl”
Social media absolutely erupted. Fans praised Tzuyu’s stage presence and influence:
Fan Reactions:
- “Oh tzuyu… the it girl that you are 💖”
- “Let her walk the runway next year i promise she will sell out whatever she wears!!”
- “This should be named Tzuyu bra from now on”
- “TWICE was definitely the best option for them!”
Some fans humorously admitted: “Glad it’s sold out otherwise I’d be tempted to buy and get my feelings hurt cus it won’t look the same on me lmaoo”
The universal consensus? Tzuyu’s influence transcends K-pop—she’s a global cultural icon whose fashion choices immediately impact product demand.
Breaking Boundaries: Asian Representation on Global Stages
The performance itself represented something massive. TWICE’s appearance marked historic firsts:
Korean Representatives: Nayeon and Jihyo became the first Korean performers at Victoria’s Secret Fashion Show
Japanese Representative: Momo became the first Japanese artist
Taiwanese Representative: Tzuyu became the first Taiwanese performer
These aren’t arbitrary achievements. They represent Asian representation at one of the world’s most prestigious fashion events. TWICE’s coordinated black and pink Victoria’s Secret lingerie sets styled with pink furry knee-high boots created visual cohesion that impressed both fashion critics and social media.
On the red carpet, Tzuyu wore a striking white cutout gown while groupmates rocked coordinated black ensembles—a subtle power move emphasizing individual star presence within group unity.
The Real Challenge: Overcoming Adversity in the Spotlight
Behind the viral success, Tzuyu faced genuine hardship. She struggled vocally during the performance due to unexpected throat issues that deteriorated after arriving in New York. Despite warming up with a vocal teacher before the trip and consuming honey tea before the show, her voice was compromised.
She later explained on Bubble: “My voice was still good during rehearsal, but it got worse during the actual performance and I couldn’t make a sound because I had phlegm in my throat. I’ll show you a better performance next time!”
This vulnerability humanizes her success—Tzuyu delivered a visual and stage presence masterclass despite physical challenges. That’s professional excellence.
What’s Next for TWICE?
The group is currently touring their “This Is For” world tour, running from July 19, 2025, through June 4, 2026. After performances across Asia and upcoming shows in Malaysia, Australia, Taiwan, China, Thailand, Canada, the United States, and Europe, TWICE continues cementing their status as K-pop’s most globally dominant group.
For comprehensive K-pop coverage, industry analysis, and celebrity fashion insights, explore TechnoSports’ K-Pop hub for exclusive updates and cultural breakdowns.
FAQs
Q1: Why did the Wear Everywhere Push-Up Bra sell out so quickly after Tzuyu wore it?
A: Celebrity endorsement drives fashion demand dramatically, but Tzuyu’s influence specifically transcends typical celebrity marketing. Fans didn’t just admire the bra—they wanted to replicate Tzuyu’s exact look and feel. Combined with TWICE’s first-ever Victoria’s Secret Fashion Show appearance, the historic novelty amplified purchase urgency. Additionally, social media algorithms favored “Tzuyu bra” searches, creating FOMO (fear of missing out) that accelerated sell-outs. This represents pure organic influence—unscripted, authentic, and commercially unstoppable!
Q2: How does Tzuyu’s Victoria’s Secret appearance impact her career trajectory and K-pop’s global visibility?
A: Tzuyu’s Victoria’s Secret moment significantly elevates her personal brand beyond K-pop into mainstream fashion and lifestyle markets. This opens endorsement opportunities with luxury brands typically beyond entertainment industry reach. For K-pop collectively, TWICE’s historic performance demonstrates that Asian artists command equivalent influence to Western entertainment icons on global fashion stages. Future collaborations will likely follow, normalizing K-pop representation at premium international events. Tzuyu’s success specifically signals that Taiwanese representation matters globally—a cultural achievement as meaningful as commercial success!
