TWICE continues to rewrite the rules of global K-pop success, achieving unprecedented milestones on the Billboard Hot 100 with not one, but two chart-climbing hits. The group’s remarkable journey with “Strategy” and members’ collaboration on “Takedown” showcases the evolution of Korean music’s influence on American mainstream charts.
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TWICE Historic Billboard Breakthrough
TWICE’s “Takedown” featuring Jeongyeon, Jihyo, and Chaeyoung has made history by jumping to No. 50 on the Hot 100, marking the first time a TWICE song has reached the top 50. Meanwhile, “Strategy” has climbed to No. 62, representing TWICE’s highest-ranking position as a complete group.
This dual success represents a seismic shift in how K-pop penetrates American mainstream music, with TWICE leading the charge through strategic collaborations and organic chart growth.
Chart Performance Timeline: TWICE’s Steady Climb
| Week | “Strategy” Position | “Takedown” Position | Milestone |
|---|---|---|---|
| Week 1 | No. 92 debut | – | First Hot 100 entry |
| Week 2 | No. 74 | – | Rising momentum |
| Week 3 | No. 69 | – | Consistent growth |
| Week 4 | No. 62 | – | Group’s highest peak |
| Current | No. 62 | No. 50 | Double chart success |
The progression demonstrates TWICE’s ability to maintain and build momentum organically, a rare feat in today’s fast-paced music landscape.
The “Strategy” Success Story
Originally released in December 2024, “Strategy” experienced a remarkable resurgence after being featured in the “KPop Demon Hunters” soundtrack released on June 20, 2025. This strategic placement catapulted the song back into mainstream consciousness, proving the power of multimedia collaborations in extending a song’s lifecycle.
The track’s journey from initial release to chart dominance illustrates how modern music consumption patterns can give songs multiple opportunities for success. TWICE’s ability to capitalize on this second wave demonstrates their understanding of the evolving entertainment landscape.
Breaking Barriers with “Takedown”
The success of “Takedown” represents something entirely new for TWICE. This collaboration with the “KPop Demon Hunters” project allowed individual members to showcase their versatility while maintaining the group’s collective identity. Jeongyeon, Jihyo, and Chaeyoung’s performance on this track has opened new avenues for member-specific projects within the group’s broader strategy.
Industry Impact and Cultural Significance
TWICE’s Billboard achievements extend beyond mere chart positions. They represent the growing acceptance and celebration of K-pop in American mainstream culture. The group has consistently maintained their commercial appeal, scoring their sixth consecutive top 10 on the Album Sales chart with “STRATEGY,” which sold 81,000 copies in its first week.
This consistent performance across multiple metrics – streaming, sales, and chart positions – demonstrates TWICE’s multifaceted appeal and sustainable career trajectory.
The Multimedia Strategy Revolution
The success of both tracks highlights an emerging trend in the music industry: the power of multimedia storytelling. By connecting their music to visual narratives through soundtracks and collaborations, TWICE has created multiple touchpoints for audience engagement.
This approach mirrors successful strategies used by Western artists but with TWICE’s unique K-pop sensibilities, creating a blueprint for other international acts seeking American market penetration.
Discover more about K-pop’s global expansion and chart success stories on our comprehensive entertainment coverage featuring the latest industry trends and artist achievements.
Looking Forward: TWICE’s Continued Evolution
With two simultaneous hits climbing the charts, TWICE has positioned themselves as pioneers of cross-cultural musical success. Their ability to adapt their artistry for different projects while maintaining their core identity suggests even greater achievements ahead.
The group’s strategic approach to releases, collaborations, and market positioning offers valuable insights for the entire K-pop industry’s global expansion efforts.
Stay updated with the latest K-pop chart achievements and industry analysis through our music industry coverage featuring comprehensive artist spotlights and trend analysis.
For more insights into K-pop’s chart strategies and global success stories, explore our detailed artist analysis covering the industry’s most significant achievements.
Frequently Asked Questions
Q: What makes TWICE’s Billboard Hot 100 success different from other K-pop groups?
A: TWICE’s success is unique because they achieved dual chart presence with both “Strategy” and “Takedown” simultaneously. “Strategy” represents their highest-ranking position as a complete group at No. 62, while “Takedown” marks their first top 50 entry at No. 50, showcasing both group and member versatility.
Q: How did the “KPop Demon Hunters” soundtrack contribute to TWICE’s chart success?
A: The soundtrack served as a catalyst for both songs’ success. “Strategy” experienced a resurgence months after its original release when included in the soundtrack, while “Takedown” was specifically created for the project. This multimedia approach allowed TWICE to reach new audiences and extend their music’s impact beyond traditional release cycles.
