Instagram has recently risen to the top of the social media heap in India. India is Instagram‘s second-largest market after the United States, with more than 120 million active users. Instagram has grown in popularity as a tool for sharing images and videos, but it has also become a lucrative business for many influencers.
Top 10 Indian Instagram Influencers as of 2024:
Bhuvan Bam
Bhuvan, a comedian and prominent figure on social media, gained fame through his YouTube channel, BB Ki Vines, which currently boasts 25 million subscribers. Although his YouTube presence has been scaled back, he continues to enjoy a substantial following of over 14.5 million on Instagram, solidifying his status as an international celebrity. Notably, companies like Amazon Prime, The Man Company, and well-known Indian figures have all expressed interest in Bhuvan.
Kusha Kapila
Kusha Kapila, one of India’s most important people, created the viral “South Delhi Chicks” series on iDiva. That channel has 905k subscribers. Kusha has 2.4 million Instagram followers. It chronicles her rise to popularity and is amusing. She partners with Google and Cred and walks the red carpet at film industry events.
Diipa Büller-Khosla
Social media manager Diipa Khosla became a fashion influencer. Her latest venture is the Ayurveda-based beauty label Inde Wild. Harper’s Bazaar featured her 2018 four-day wedding to Dutch diplomat Oleg Büller when she donned nine ensembles. Diipa has 18.3k YouTube and 1.7 million Instagram followers. Diipa co-founded Post for Change, which leverages “Social Media Influencers as a Transformational Engine to Support Change.”
Nikhil Sharma
Nikhil Sharma, India’s Casey Neistat, is a lifestyle blogger. He’s known as “Mumbaiker Nikhil,” a moto vlogger with nearly 4 million viewers. Being an early influencer marketer in India and a top rider and moto blogger, Nikhil is well known. MTV India and the International Web Video Marketers’ Association (IWMBuzz) honored him as “Vlogger of the Year” in 2019.
Komal Pandey
Komal Pandey is a popular figure in the world of fashion blogging because of her unique sense of humor and irreverence. She debuted her “college couture” style on her own YouTube channel in 2017, and she has since become a stylist for Popxo. Komal has collaborated with over a hundred brands, including Olay and Vivo India, and now has 1.7 million Instagram followers and 1.15 million YouTube subscribers.
Farah Dhukai
Farah is a YouTube and Instagram beauty hacker. Her Instagram and YouTube accounts have 6.4 million and 2.3 million followers, respectively. Since 2010, she has cooperated with various brands and established Farsali, her skincare line. Farah is of Indian origin, although her family is from Africa, and she was reared in Toronto, Canada, where she lives with her husband and child.
Dolly Singh
Dolly has 1.4 million Instagram followers and contributes to iDiva on YouTube. While in college, she launched a fashion hacks and style blog. Nowadays, Dolly is an influencer who has worked with Priyanka Chopra and Ayushmann Khurrana.
Mithila Palkar
Mithila Palkar became famous online in 2016 with her version of The Cup Song. Around 6 million people watched this on her YouTube channel. She has 3.5 million Instagram followers and 168k YouTube subscribers. She appears in Katti Batti and Netflix’s Little Things.
Masoom Minawala
Masoom is a prominent Indian creator. Her 1.2 million Instagram followers love her innovative photographs, vibrant aesthetic, and high-fashion flair. The lifestyle and fashion blogger is from Bombay but now lives in Belgium. Masoom’s YouTube account has 54k subscribers. She posts luxury travel and lifestyle material and fashion styling suggestions on both sites.
Tamanna Roashan
Tamanna is a beauty, lifestyle, fashion, and education influencer and the creator of @DressYourFace. She is Afghani and Indian and lives in Los Angeles with her husband and two children. Her Dress Your Face capsule collection was created with Lashkaraa, Honest Company, and Barbie. Tamanna’s 2.7 million Instagram followers see a variety of high-fashion and luxury lifestyle posts.
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FAQs
Is there an official “Top 10” list?
No, there isn’t a single definitive list. Popularity can depend on follower count, engagement rate, and niche. This list will consider a variety of factors to showcase diverse influencers.
What kind of content do these influencers create?
Indian influencers cover a wide range! You’ll find fashion bloggers (lifestyle), travel bloggers (adventure), foodies (culinary delights), gamers (entertainment), and even educators (knowledge sharing).
Are there any Bollywood celebrities on the list?
Certainly! Many Bollywood actors and actresses have massive followings on Instagram. However, this list might focus more on non-celebrity influencers who built their audience organically.
How can I find influencers in a specific niche?
Use Instagram’s search function with relevant keywords (e.g., “fashionbloggerindia” or “travelgrammerindia”). Look for hashtags related to your interests to discover influencers in that niche.
Are there any Indian influencers who have gained international recognition?
Absolutely! Some Indian influencers have a global audience. Look for creators who collaborate with international brands or have content appealing to a wider range of viewers.
I’m worried about fake followers. How can I spot a genuine influencer?
Look beyond follower count! Check for engagement metrics like comments and likes. Genuine influencers often have a community that interacts with their posts.
