# From a Single Retail Store to 15,000 Counters Nationwide — Sunshine Telelink’s 20-Year Journey Just Hit a Major New Milestone URL: https://technosports.co.in/to-15000-counters-nationwide-sunshine-telelinks/ Published: 2026-05-14 Updated: 2026-05-14 Author: Reetam Bodhak Twenty years in business is an achievement for any company. But for Sunshine Telelink — the house behind URBAN, Inbase, Arrow, Willsun, and iPak — two decades means something more tangible: 15,000+ retail counters, a string of industry awards, and now, a brand-new corporate office in Chennai to power the next chapter. ### Sunshine Telelink: Overview Sunshine Telelink has inaugurated a **new corporate office in Chennai** as part of its nationwide expansion push, marking a significant milestone in the company’s 20th anniversary year. The ceremony was led by Chief Guest Mr Kailashji Lakhyani, Founder Chairman of AIMRA and Vice Chairman of CAIT, with a distinguished gathering of industry leaders in attendance. The Chennai office signals more than just physical expansion — it reflects the company’s intent to deepen its South India footprint and build a more integrated distribution and partner ecosystem across the country. ![Sunshine Telelink](https://technosports.co.in/wp-content/uploads/2026/05/sunnshh.jpg) Aashish Kumbhat, Co-founder of URBAN, said: “This new corporate office is not just a workspace but a space designed to bring together ideas, partnerships, and opportunities as we scale further. Our focus is on building a stronger and more connected ecosystem — expanding our distribution reach, strengthening our portfolio, and growing alongside our partners.” > India’s lifestyle technology and smart wearables market has seen explosive growth over the past decade, driven by rising consumer spending and smartphone penetration. Learn more about the broader context on [Wikipedia – Wearable technology](https://en.wikipedia.org/wiki/Wearable_technology). ### Sunshine Telelink — 20 Years by the Numbers | Milestone | Detail | | --- | --- | | Founded | 2006 (started as Mobile Link retail store) | | Brands Under Portfolio | URBAN, Inbase, Arrow, Willsun, iPak | | Retail Footprint | 15,000+ counters across India | | Global Presence | Select international markets | | Target Distributor Network | 1,000+ distributors by 2027–2028 | | Key Awards | India’s Fastest Growing Brand (2021), India’s Premium Smart Wearables Brand (2023) | | New Office | Chennai corporate headquarters inaugurated May 2026 | --- ### From Mobile Link to Lifestyle Tech Leader The company’s origin story is a genuinely compelling one. Sunshine Telelink began as a single retail store called Mobile Link and steadily evolved — launching Willsun and Inbase, building URBAN into a recognised name in the smart wearables space, and eventually becoming a multi-brand distribution powerhouse serving consumers across price points and categories. That kind of organic, brand-by-brand growth over two decades, without losing focus on quality or partner relationships, is rare in India’s fast-moving consumer electronics market. ### What’s Coming Next Looking ahead, Sunshine Telelink has set an ambitious target: scaling its distributor network to over **1,000 distributors by 2027–2028**, while simultaneously strengthening its presence across lifestyle technology segments — smart wearables, mobile accessories, and beyond. The Chennai office plays a direct role in this vision, providing operational infrastructure to support deeper regional penetration and faster partner onboarding in one of India’s most important consumer markets. For more Indian tech brand news, product launches, and business expansion stories, stay tuned to [TechnoSports](https://www.technosports.co.in). Also explore our [latest technology industry and startup coverage on TechnoSports](https://www.technosports.co.in) for everything shaping India’s consumer electronics landscape. ### FAQs ### **Q: What brands does Sunshine Telelink operate and what categories do they cover?** Sunshine Telelink is the house of brands for URBAN, Inbase, Arrow, Willsun, and iPak, covering smart wearables, mobile accessories, and lifestyle technology products across a wide range of consumer segments. ### **Q: What is Sunshine Telelink’s distribution target for the next two years?** The company is targeting a network of over 1,000 distributors by 2027–2028, building on its existing retail presence across 15,000+ counters nationwide and select international markets.