# THOMSON Makes a Bold Entry into India’s Audio Market with the Launch of AlphaBeat Soundbars

URL: https://technosports.co.in/thomson-bold-audio-market-alphabeat-soundbars/  
Published: 2024-09-20  
Updated: 2024-09-20  
Author: Raunak Saha

The iconic French electronics brand, **[THOMSON](https://technosports.co.in/tag/thomson/)**, renowned for its 130-year legacy in innovation, is making waves in India’s booming audio market. With the launch of its latest **AlphaBeat series** soundbars, THOMSON is set to capture a **10% market share** in the online segment.

The brand has also invested **INR 50 crores** in a cutting-edge manufacturing unit in Noida, Uttar Pradesh, as part of the **‘Make in India’ initiative**. This facility will produce **half a million units** annually, underscoring THOMSON’s commitment to quality and growth in India.

## **THOMSON Enters the Indian Audio Market with TV Sound Bars** **Invests INR 50 cr in a new manufacturing unit** – **Available on FLIPKART from 21st September, 2024**

![THOMSON Makes a Bold Entry into India’s Audio Market with the Launch of AlphaBeat Soundbars](https://technosports.co.in/wp-content/uploads/2024/09/ACCHFYS9HS4GHZA2_3.jpg)

#### Introducing the AlphaBeat Series: Performance and Style Combined

**AlphaBeat60: Ultimate Home Entertainment**  
The **AlphaBeat60** is a 60-watt powerhouse designed to deliver rich, immersive sound with a sleek subwoofer. Perfect for modern Indian homes, it features a **2.1 channel audio system**, **RGB lighting modes**, and a stylish **metal mesh grill**, ensuring an exceptional audio experience that’s as visually appealing as it is powerful.

**AlphaBeat25: Portable Audio Excellence**  
For those looking for portable yet powerful sound, the **AlphaBeat25** is the answer. This 25-watt compact soundbar comes with a **2000mAh battery** offering up to **16 hours of playback**, ensuring uninterrupted, crystal-clear sound. It’s small in size but big on performance, making it the perfect addition to any room.

![THOMSON Makes a Bold Entry into India’s Audio Market with the Launch of AlphaBeat Soundbars](https://technosports.co.in/wp-content/uploads/2024/09/ACCHFYS9YMPHXS9A_0-1024x1024.jpg)

#### Specifications at a Glance

| Feature | **AlphaBeat25** | **AlphaBeat60** |
| --- | --- | --- |
| **Output** | 25 Watt RMS | 60 Watt RMS |
| **Battery** | 2000 mAh | NA |
| **Frequency** | 82Hz – 20kHz | 35Hz – 20kHz |
| **Connectivity** | Bluetooth, AUX IN, USB | Bluetooth, AUX IN, USB, HDMI |
| **Playback Time** | 16 hours | NA |
| **Display** | Red & Blue LED | RGB LED |

Available on **Flipkart** starting **21st September 2024**, the **AlphaBeat25** is priced at **INR 16,999**, while the **AlphaBeat60** is priced at **INR 38,999**.

![THOMSON Makes a Bold Entry into India’s Audio Market with the Launch of AlphaBeat Soundbars](https://technosports.co.in/wp-content/uploads/2024/09/ACCHFYS9YMPHXS9A_3.jpg)

#### THOMSON’s Vision for the Indian Audio Market

**Avneet Singh Marwah**, CEO of Super Plastronics Pvt. Ltd (SPPL) and [THOMSON’s](https://technosports.co.in/tag/thomson/) India Brand Licensee, stated, “We are excited to introduce world-class audio products to Indian consumers. With our ‘Make in India’ initiative, we aim to revolutionize the audio market by blending cutting-edge technology with affordability.”

#### A Booming Audio Market in India

India’s audio market is primed for exponential growth, with an estimated **350 million addressable users in 2023**, projected to rise to **540 million by 2027**. With rising demand for home entertainment, smartphone penetration, and evolving audio technology, THOMSON’s entry is perfectly timed to capitalize on this opportunity.

Committed to providing **‘Friendly Technology’**, THOMSON continues to expand its portfolio in India, delivering high-quality, affordable products that cater to a wide audience.

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