With just eight days remaining for its theatrical release, “They Call Him OG” is making headlines not just for its explosive content but also for its record-breaking non-theatrical deals. Netflix has already secured the OTT rights, while satellite rights negotiations are creating significant industry buzz ahead of the September 27, 2025 release.
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They Call Him OG: Non-Theatrical Rights Overview
| Rights Details | Information |
|---|---|
| Film Title | They Call Him OG (OG – Original Gangsters) |
| Release Date | September 27, 2025 |
| OTT Platform | Netflix |
| OTT Deal Amount | ₹92 crores |
| Budget | ₹250+ crores (Highest in Pawan Kalyan’s career) |
| Director | Sujeeth |
| Production | DVV Entertainment |
Record-Breaking Digital Deal Sets Precedent
The deal of post-release digital streaming rights for OG was closed by Netflix for a mammoth 92 crore rupees, making it one of the biggest OTT deals in Telugu cinema history. This massive investment reflects the platform’s confidence in Pawan Kalyan’s star power and the film’s pan-Indian appeal.
Satellite Rights: The Missing Piece
While the OTT rights have been secured, satellite rights deals are still being finalized, with multiple channels showing interest in acquiring television broadcasting rights for this high-budget action entertainer.
Industry Context: Channels are being cautious about buying films as people are consuming content on OTT platforms, making satellite deals increasingly challenging even for big-budget productions.
Stay updated with Telugu cinema business news in our Box Office Analysis and explore OTT Platform Updates.
Pre-Release Excitement Reaches Fever Pitch
North American Pre-Sales Break Records
Pawan Kalyan’s film ‘They Call Him OG’ became the fastest Telugu film to achieve USD 500k pre-sales in North America, indicating massive overseas anticipation for this gangster thriller.
What Fans Can Expect
With the film just eight days away, fans are eagerly awaiting the trailer, pre-release event, and Neha Shetty’s special song. The film promises to be an explosive action thriller that will showcase Pawan Kalyan in a never-seen-before avatar.
For more pre-release updates and movie trailers, check our Entertainment News and Movie Previews sections.
Business Implications of Massive Investments
₹250 Crore Budget Breakdown
Rs 250 cr for Pawan Kalyan’s OG represents the highest budget in his career, making it a crucial test for the Telugu film industry’s big-budget experiment approach.
Revenue Streams Analysis:
- Theatrical Rights: Pan-Indian release strategy
- Digital Rights: ₹92 crores (Netflix)
- Satellite Rights: Under negotiation
- Music Rights: Separate deal expected
- International Rights: Strong overseas pre-sales
Market Dynamics Changing
The film industry is witnessing a shift where OTT platforms are willing to pay premium amounts while satellite channels remain cautious, reflecting changing audience consumption patterns post-pandemic.
Explore more about changing entertainment industry dynamics in our Film Industry Analysis and Digital Entertainment Trends.
What Makes OG Special?
The world of Indian cinema is all set to welcome Power Star Pawan Kalyan back in full force with one of the most awaited Telugu films, positioning it as a significant comeback vehicle for the actor-politician.
Key Success Factors:
- Sujeeth’s direction after Saaho experience
- High production values from DVV Entertainment
- Pan-Indian release strategy
- Strong pre-release buzz and advance bookings
This article is regularly updated with the latest information about “They Call Him OG” business deals and release updates. For more entertainment industry news, visit our Latest Movie News section.
Frequently Asked Questions
Q: What is the OTT deal amount for “They Call Him OG” and which platform acquired it?
A: Netflix acquired the digital streaming rights for “They Call Him OG” for a record ₹92 crores, making it one of the biggest OTT deals in Telugu cinema history. This massive investment reflects the platform’s confidence in Pawan Kalyan’s star power and the film’s potential pan-Indian success.
Q: When will “They Call Him OG” release in theaters and what makes it special?
A: “They Call Him OG” is set to release on September 27, 2025. The film is special because it represents Pawan Kalyan’s most expensive project with a budget of ₹250+ crores, directed by Sujeeth. It has already broken pre-sales records by becoming the fastest Telugu film to achieve USD 500k in North American advance bookings.
