# The Visionary Behind Titan: Xerxes Desai

URL: https://technosports.co.in/the-visionary-behind-titan-xerxes-desai/  
Published: 2026-06-09  
Updated: 2026-06-09  
Author: Reetam Bodhak

Meet Xerxes Desai, the mastermind who revolutionized Indian timekeeping. An Oxford graduate and Tata legend, he defied doubters to launch Titan in 1986, bringing quartz precision to the masses. From the ultra-thin Titan Edge to founding the jewelry giant Tanishq, his legacy is unmatched. Now, Jim Sarbh brings his brilliant, restless spirit to life in *Made in India: A Titan Story*.