The tablet PC market is on the brink of a transformative explosion, thanks to the advent of OLED technology and a significant push from tech giant Apple. According to the latest insights from the ‘2024 Mid-Large OLED Display Annual Report’ by UBI Research, the OLED panel market for tablet PCs is poised for unprecedented growth. With projections indicating a surge from 12 million units in 2024 to an astounding 28.4 million units by 2028, the average annual growth rate is expected to hit 24.1%.
The OLED market for Tablet PCs is expected to grow 6-7 times by 2024 due to Apple’s entry
A Small Beginning with Big Ambitions
Historically, the shipment volume of OLED panels for tablet PCs has been modest, with figures standing at 1.3 million units in 2022 and 1.8 million units in 2023. However, the landscape is about to change dramatically. Apple’s strategic decision to incorporate OLED technology into its iPad lineup, scheduled for release in 2024, is set to catalyze this market segment.
Industry leaders Samsung Display and LG Display are at the forefront, producing OLED panels specifically designed for the upcoming iPad models. Samsung Display is focusing on the 11-inch model, while LG Display is concentrating on the 12.9-inch variant.
Apple’s Midas Touch in the OLED Market
Apple’s foray into the OLED tablet PC market is not just a mere addition; it’s a game-changer. With the tech titan’s entry, the OLED market for tablet PCs is anticipated to experience a meteoric rise—growing 6 to 7 times in 2024 compared to the previous year.
This leap can be attributed to Apple’s reputation for setting trends and influencing market dynamics across the tech industry. The brand’s adoption of OLED technology underscores its confidence in the superior quality and performance that OLED panels offer, including better contrast ratios, more vibrant colors, and lower power consumption compared to traditional LCDs.
A Future Brightened by Investment and Innovation
The burgeoning interest in OLED technology extends beyond tablet PCs. Panel manufacturers are doubling down on their investments to integrate OLED into a broader spectrum of IT products. Recent moves by Samsung Display to invest in the 8.6G IT line, followed by BOE’s similar investment and LG Display’s capital increase for IT line funding, highlight the industry’s commitment to OLED expansion. These strategic investments are set to broaden the application of OLED technology, marking a new era of innovation and quality in the IT sector.
Conclusion: The Dawn of a New OLED Era
As we edge closer to 2024, the anticipation for Apple’s OLED-equipped iPads continues to build momentum, setting the stage for a revolution in the tablet PC market. The significant growth forecasted by UBI Research not only reflects the potential of OLED technology but also underscores the influential role of Apple in shaping future tech trends. As investments continue to flow and innovations emerge, the OLED market for tablet PCs and other IT products is destined for a bright and dynamic future.
