Apple now needs the user permission on iOS 14.4 to introduce privacy labels in January or February. But it seems things are shifting ahead of the schedule. Those iPhones which are running on iOS 14.3 now started showing privacy prompt for few apps. It has been found that when the Ajio online shopping app was being tried to open on iOS 14.3, it shows an out-of-the-blue privacy prompt. This issue is faced by several iPhone users worldwide including the NBA app.
This privacy prompt is now seen on many iPhones that ask the user if the user gives permission to start tracking all activities across “other companies’ apps and websites” or if you don’t want to disallow the tracking. Apple also explained that the mentioned app is here to use your data “to provide you a better and personalized ad experience.”
The company stated that this privacy prompt is going to be a part of iOS 14.4 in the coming year. This is a big question now, how this app is going to protect the users against online trackers. Facebook stands against the new privacy changes of Apple and also they are saying that Apple’s privacy change will be a big reason for hampering small businesses.
Facebook said in a blog post “They’re hurting small businesses and publishers who are already struggling in a pandemic. These changes will directly affect their ability to use their advertising budgets efficiently and effectively.” Adam Mosseri, the Instagram head said that privacy is always important but not as much as the business his company is doing.
According to EFF (Electronic Frontier Foundation), Facebook is not disclosing all the stories about why they are going against the iOS changes. EFF wrote in a blog post, “Facebook has recently launched a campaign touting itself as the protector of small businesses. This is a laughable attempt from Facebook to distract you from its poor track record of anticompetitive behaviour and privacy issues as it tries to derail pro-privacy changes from Apple that are bad for Facebook’s business.”
Earlier this year, Apple did slam Facebook by stating that Facebook does not care much about user privacy. Apple said that “We believe that this is a simple matter of standing up for our users. Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not.” It suggested that users have the right to control over their privacy.
