Lee Cronin’s The Mummy is defying gravity at the Indian box office. Despite a quiet launch, the horror flick has raked in ₹33.25 crore in just three weeks.

Powered by massive nostalgia and a cult following in South India, it’s officially a certified hit. Forget the steep drops; this film is proving that smart branding still dominates the cinematic landscape.

Powered by massive nostalgia and a cult following in South India, it’s officially a certified hit. Forget the steep drops; this film is proving that smart branding still dominates the cinematic landscape.