The free transfer of Lionel Messi to Paris Saint-Germain was undoubtedly the most talked-about topic of the summer transfer season. While Barcelona was unable to offer him a new deal due to financial difficulties, Messi’s move to PSG helped strengthen the Ligue 1 giant’s revenue sources.
PSG has sold around one million Messi shirts to date, according to sources, and the club’s sponsorship director Marc Armstrong said that the 34-year-arrival old’s resulted in record-breaking shirt sales.
Armstrong’s Review
Armstrong told: “He’s a great asset. From a commercial point of view, the impact is incredible.”
They believe we sold more shirts than any other club last year and expect it to be much greater this year. It’s without a doubt the most successful jersey launch in terms of sales, with at least a 30-40% boost in demand. The demand for these items has been huge. They could sell even more if we could manufacture more.
Armstrong also revealed that sponsorship offers began pouring in after Messi’s deal with PSG was publicized.
He added: “There has been an impact and the partners are committed to our price. Previously, demand was already strong, but now it is greater than ever.”
They received a considerable surge in bids very immediately, and there were numerous demands even before he officially signed in Paris. They’ve noticed a difference in every aspect of our business, from sponsorship and merchandise to hospitality and ticketing.
Increases the Selling of Tickets
Messi’s presence has also influenced ticket sales, with every match sold out months in advance, and Armstrong admitting that the team is struggling to keep up with demand.
Armstrong said: “There is a huge demand that we, unfortunately, cannot fully meet at the moment, so interest in the secondary market is growing as you would expect.”
This is one of the many factors we will consider as part of our pricing strategy and continuing renewal negotiations. It wouldn’t surprise him if prices rose. This is an area where they’re currently working. Also, they’re committed to keeping prices reasonable in the stadium’s general public areas so that all of their supporters can enjoy the Paris Saint-Germain experience.
Read: Lionel Messi becomes the all-time leading scorer in South American football
