THEBLACKLABEL’s fierce feline quintet MEOVV just clawed their way to a brand-new career milestone. 2In the first week of its release (June 1 to 7), “BITE NOW” sold a total of 301,725 copies, easily breaking MEOVV’s previous first-week sales record of 255,005 set by their first EP “MY EYES OPEN VVIDE” last year.
For a group that debuted less than two years ago, these numbers are jaw-dropping — and proof that MEOVV isn’t just rising, they’re soaring.
Table of Contents
What Is “BITE NOW”?
5 “BITE NOW” is MEOVV’s second EP, released via THEBLACKLABEL / Capitol Records. The strikingly bold five-song set embodies reinvention and ascension as MEOVV evolve into their true form.
The tracklist includes: “Hit ‘Em,” “DDI RO RI” (title track), “In My Hands,” “Favorite Song,” and “Revenge.”5 The title “DDI RO RI” is an onomatopoeic nod to Johann Sebastian Bach’s Toccata and Fugue in D minor. That timeless gothic grandeur is paired with a Brooklyn drill beat and MEOVV’s enthralling vocals. 1 Notably, the title track was co-written by members NARIN, ELLA, and GAWON alongside THEBLACKLABEL founder TEDDY. NARIN, ELLA, and GAWON also co-wrote “In My Hands,” while NARIN and GAWON co-wrote “Favorite Song” and “Revenge.”
MEOVV’s Sales Growth — A Timeline
| Release | Year | First-Week Sales (Hanteo) |
|---|---|---|
| Meow (Digital Single) | 2024 | — |
| Toxic (Digital Single) | 2024 | — |
| MY EYES OPEN VVIDE (1st EP) | 2025 | ~255,005 copies |
| BITE NOW (2nd EP) | 2026 | ~301,725 copies |
That’s an 18% jump in first-week sales in just over a year — remarkable growth for a group still in its early chapters. 11Their debut EP “MY EYES OPEN VVIDE” was also awarded a Platinum certification by the Korean Music Contents Association (KMCA) for selling 250,000 copies via Circle Chart.
Why MEOVV Matters in K-Pop’s New Generation
4 MEOVV (pronounced “Meow”) is a South Korean girl group formed and managed by The Black Label. The group consists of five members: Sooin, Gawon, Anna, Narin, and Ella. They debuted on September 6, 2024. 8 TEDDY hand-picked the members of MEOVV — his first girl group since debuting BLACKPINK — and is directing all facets of the creative and production. 5 MEOVV launched in September 2024 and, three months later, won “Favorite Rising Artist” at the 2024 MAMA Awards, Asia’s most prestigious music award show. 7 They also earned Billboard “K-Pop Rookie of the Month” honors. With that kind of pedigree and momentum, 300K+ first-week sales feels like just the beginning.
For a complete overview of MEOVV’s career, members, and discography, check out their official Wikipedia page.
What’s Next for MEOVV?
With “BITE NOW” proving the fandom’s spending power is only accelerating, expect THEBLACKLABEL to capitalize on the momentum. 9The physical album comes in eight versions: Beast, Angel, five individual MEOVV versions, and Kitty Plush (QR) — giving fans plenty of reasons to collect.
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FAQs
Q: How many copies did MEOVV’s “BITE NOW” sell in its first week?
“BITE NOW” sold 301,725 copies in its first week (June 1–7) on Hanteo Chart, setting a new personal record for the group.
Q: Who is MEOVV’s producer and creative director?
MEOVV is creatively led by TEDDY, the legendary THEBLACKLABEL founder known for producing BLACKPINK, BIGBANG, and 2NE1.
