TECNO is rewriting the sponsorship playbook for IPL 2026.

By securing the back of CSK helmets, they’ve launched the #TECNOGotYourBack campaign.

It’s not just cricket; it’s a tribute to the resilient "backbone of Bharat." From Dhoni to entrepreneurs, TECNO is positioning itself as the silent strength behind every dreamer.

Forget the front-facing logos—TECNO is backing the grit that drives India’s future forward.