In a move that beautifully bridges the worlds of technology and storytelling, TECNO has welcomed acclaimed filmmaker Shiboprosad Mukherjee as its newest brand ambassador. This partnership isn’t just another celebrity endorsement—it’s a thoughtful alliance between a global tech innovator and a master storyteller whose narratives have touched millions of hearts across India.
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TECNO: A Global Leader in Smartphone Innovation
If you’ve been following the tech world, you’ve likely noticed TECNO’s impressive rise in the global smartphone market. The brand has secured its position among the 2024-2025 Global Top 10 Smartphone Brands at CES 2025—marking its third consecutive year receiving this prestigious recognition.
What sets TECNO apart isn’t just their market presence but their commitment to pushing technological boundaries. Their recent innovations include the PHANTOM V Fold2 5G, which received the AI-Powered Foldable Phone Innovation Award for its stunning 7.85-inch 2K AMOLED main screen and 6.42-inch curved AMOLED outer display. The CAMON 40 Series has also turned heads with its One-Tap Button for instant photography and AI-enhanced imaging processing.
But TECNO’s vision extends beyond creating cutting-edge devices. They’re on a mission to empower individuals through technology, helping people unlock their creative potential and connect with the world in meaningful ways.
The Cinematic Journey of Shiboprosad Mukherjee
Hailing from West Bengal, Shiboprosad Mukherjee has carved a unique space in Indian cinema with his socially relevant storytelling. His directorial journey began with Icche in 2011, followed by acclaimed works like Muktodhara, Accident, Alik Sukh, Ramdhanu, Bela Seshe, and Konttho.
His trophy cabinet speaks volumes about his talent—a Filmfare Award for Best Direction in 2014 for Alik Sukh, a Zee Cine Award for Best Film in 2016 for Bela Seshe, and the honor of having Konttho selected as India’s entry for Best International Feature Film at the 92nd Academy Awards.
What makes Mukherjee’s work special is how deeply it resonates with audiences, particularly in his home state of West Bengal. His stories aren’t just entertaining—they reflect social realities, celebrate cultural heritage, and inspire positive change. This ability to connect with people on an emotional level makes him more than just a filmmaker; he’s a cultural icon whose influence extends far beyond the silver screen.
Why Shiboprosad Mukherjee is the Perfect Tech Brand Ambassador
The choice of a filmmaker as a tech brand ambassador might seem unexpected at first glance. But look closer, and you’ll see why this partnership makes perfect sense.
Both TECNO and Mukherjee are storytellers in their own right. While Mukherjee tells his stories through film, TECNO enables millions to tell their stories through technology. Both are committed to innovation, creativity, and empowering individuals to express themselves.
This partnership represents a fusion of global technology with local cultural sensibilities. As smartphone technology becomes increasingly integrated into our daily lives, having a brand ambassador who understands both technological potential and cultural nuances creates a powerful connection with consumers.
The Impact of TECNO Mobile Brand Ambassador Partnership in West Bengal
The timing of this partnership is particularly significant given the rapid digital transformation happening in West Bengal. Smartphone penetration in rural West Bengal has grown dramatically from 27.7% in 2018 to 65.7% in 2022—a testament to the region’s embrace of digital technology.
As TECNO mobile brand ambassador, Mukherjee will help accelerate this digital revolution, particularly in areas where technology and cultural storytelling intersect. The partnership aims to inspire individuals to “Stop At Nothing” in their pursuit of excellence while promoting digital literacy and creative expression.
For a region with rich cultural traditions and growing technological adoption, having a respected cultural figure advocate for digital empowerment creates a powerful narrative that resonates on multiple levels.
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TECNO Digital Empowerment Initiative in Rural West Bengal
Beyond marketing, this partnership underscores TECNO’s commitment to digital empowerment in rural areas. By providing advanced technological solutions at accessible price points, TECNO is helping bridge the digital divide and enabling more people to participate in the digital economy.
The growth in smartphone adoption has already transformed how people in rural West Bengal access information, connect with others, and express themselves creatively. With Mukherjee as TECNO brand ambassador in India, this transformation is set to accelerate, opening new possibilities for education, entrepreneurship, and creative expression.
In Their Own Words: Perspectives on the Partnership
The enthusiasm for this collaboration is evident in the words of both parties.
Mr. Arijeet Talapatra, CEO of TECNO, shared: “We are thrilled to welcome Shiboprosad Mukherjee into the TECNO family. As a visionary filmmaker and a multi-faceted artist, Shiboprosad’s creativity and influence in the world of cinema align perfectly with our mission to push the boundaries of technology and design. This collaboration with TECNO symbolizes our ongoing commitment to provide AI-powered, transformative experiences that empower individuals.”
Shiboprosad Mukherjee’s response reflects both professional excitement and personal connection: “I am truly excited to be associated with TECNO Mobile as the face of the brand. Arijit Talapatra is a very dear friend of mine, and an association with his brand feels personal and special. TECNO has not only been redefining the smartphone experience with its innovation and reliability but has also become a proud partner of my films, making this collaboration even more meaningful to me.
I am genuinely looking forward to this journey together, as we share a common vision of inspiring and empowering people. Being part of TECNO’s story, both on and off-screen, is an honour, and I am eager to contribute to the brand’s growing legacy of trust, creativity, and technological excellence.”
A New Chapter of Creative Technology
This partnership marks the beginning of an exciting new chapter for both TECNO and Shiboprosad Mukherjee. By integrating Mukherjee’s cinematic brilliance with TECNO’s technological innovation, they’re creating a synergy that promises to empower individuals in new and exciting ways.
For consumers, especially in West Bengal, this means more than just new smartphones—it represents a vision where technology and culture come together to enhance lives, inspire creativity, and open new possibilities. As TECNO continues to innovate and Mukherjee continues to tell compelling stories, their shared journey will likely yield fascinating results that blur the lines between technology and art.
In a world where technology can sometimes feel impersonal, partnerships like this remind us of its human potential—to connect, to inspire, and to empower. And that’s a story worth telling.
