# Tata Play Fiber Goes AI-Native with IBM

URL: https://technosports.co.in/tata-play-fiber-goes-ai-native-with-ibm/  
Published: 2026-06-28  
Updated: 2026-06-28  
Author: Reetam Bodhak

Tata Play Fiber is revolutionizing broadband with IBM watsonx. By unifying 25 fragmented data sources into a single, high-speed lakehouse, they are ditching manual processes for hyper-intelligent, real-time analytics.

- **Scale:** Enterprise-wide data consolidation.
- **Impact:** Sharper demand forecasting and superior customer retention.
- **Future:** An AI-ready foundation powering the next generation of digital infrastructure and operational excellence.