India’s OTT Market

India’s OTT Market in 2024: Growth, Trends, and YouTube’s Dominance with 37.70% Market Share

India’s digital entertainment landscape has undergone a seismic transformation in recent years, and 2024 marks a new high for the country’s Over-The-Top (OTT) market....
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Reetam Bodhak

India’s OTT Market in 2024: Growth, Trends, and YouTube’s Dominance with...

India’s digital entertainment landscape has undergone a seismic transformation in recent years, and 2024 marks a new high for the country’s Over-The-Top (OTT) market....