Google Meridian

Google Meridian is Here: Open-Source Marketing Mix Model for the Modern Age

When tech giant Google quietly released its open-source Marketing Mix Model (MMM), dubbed “Meridian,” it signaled more than just another analytics tool hitting the...
Technology
Raunak Saha

Google Meridian is Here: Open-Source Marketing Mix Model for the Modern...

When tech giant Google quietly released its open-source Marketing Mix Model (MMM), dubbed “Meridian,” it signaled more than just another analytics tool hitting the...