CMR Study

CMR Study reveals Indian consumers continue to prioritize audio quality while purchasing smartphones

Audio quality is the top-most driver (69%) influencing consumer smartphone purchases, ahead of battery (65%) and camera (63%).8% increase in youth seeking enhanced audio...
Technology
Raunak Saha

CMR Study reveals Indian consumers continue to prioritize audio quality while...

Audio quality is the top-most driver (69%) influencing consumer smartphone purchases, ahead of battery (65%) and camera (63%).8% increase in youth seeking enhanced audio...