Brand FInance

Bayern Munich Crowned World’s Strongest Football Brand as ESL Fallout Damages Europe’s Elite

Failed European Super League project adversely impacts founding clubs’ brand strength and knocks €600 million off brand valuesUnaffected by ESL fiasco, Bayern Munich claims title...
Football
Rahul Roy

Bayern Munich Crowned World’s Strongest Football Brand as ESL Fallout Damages...

Failed European Super League project adversely impacts founding clubs’ brand strength and knocks €600 million off brand valuesUnaffected by ESL fiasco, Bayern Munich claims title...