If you’re a serious Myntra shopper, the one thing that separates smart buyers from impulse buyers is knowing when to shop. Myntra’s 2026 sale calendar is absolutely packed — and planning your purchases around these events can save you thousands of rupees across fashion, footwear, beauty, and accessories. Here is your complete, up-to-date guide to every major Myntra sale in 2026.
Table of Contents
Myntra Upcoming Sale 2026: Full Calendar at a Glance
| Sale Name | Expected Dates | Max Discount | Best For |
|---|---|---|---|
| Right to Fashion Sale | Jan 9 – Jan 18 | Up to 80% | Winter & ethnic wear, accessories |
| Birthday Blast Sale | Mar 2 – Mar 9 | Up to 80% | Anniversary specials, BOGO deals |
| End of Reason Sale (EORS) | May 31 – June 12 | Up to 90% | Flagship event — all categories |
| Fashion Carnival | Late Aug – Early Sep | Up to 75% | Mid-season trending items |
| Big Fashion Festival | Late Sep – Early Oct | Up to 80% | Festive collections, ethnic wear |
| Diwali Sale | Mid-October | Up to 80% | Ethnic wear, jewellery, gifting |
| Black Friday / Year-End Sale | Late November – December | Up to 75% | Winter clearance, year-end refresh |
1. Right to Fashion Sale (Jan 9–18) — Already Happened!
Kicking off the year with a bang, the Right to Fashion Sale offered up to 80% off on premium apparel, winter collections, ethnic wear, and accessories. Designer and premium brand shoppers found this sale particularly rewarding — with handbags discounted 30–60% and occasion wear up to 65% off. If you missed it, mark January 2027 in your calendar now.
2. Birthday Blast Sale (Mar 2–9) — ON RIGHT NOW! 🔥
Myntra’s anniversary celebration is arguably the most exciting sale of the first half of the year. Running March 2–9, 2026, the Birthday Blast Sale features:
- Up to 80% off across all major fashion categories
- Exclusive “Buy 1 Get 1” deals on selected brands
- Special anniversary launches and limited-edition collections
- Coupon codes MYNTRA100 to MYNTRA500 for additional flat discounts with free shipping
Top brands: Nike, Puma, boAt, Libas, United Colours of Benetton, DressBerry, HERE&NOW, Gini and Jony. This is the sale to shop right now — it ends March 9!
3. End of Reason Sale — EORS (May 31–June 12) — The Biggest of the Year
If you only shop one Myntra sale all year, make it EORS. This is Myntra’s flagship event — the Olympics of fashion sales — offering up to 90% off across 5,000+ brands, both international and domestic. Early access begins for Myntra Insiders from May 30.
| Category | EORS Discount |
|---|---|
| Clothing | Up to 90% off |
| Footwear | Up to 80% off |
| Accessories | Up to 75% off |
| Beauty | Up to 70% off |
| Sports & Activewear | Up to 65% off |
Start your wishlist now — the best items sell out within the first few hours.
4. Big Fashion Festival (Late Sep–Early Oct) — Best for Festive Shopping
Just in time for Navratri and Dussehra, the Big Fashion Festival is Myntra’s premium festive shopping event. Expect:
- 75% off on ethnic wear — sarees, kurtas, lehengas
- 60–80% off on footwear
- 40–70% off on accessories and jewellery
- Flash deals and curated festive gift collections
5. Diwali Sale (Mid-October) — Gift & Celebrate in Style
Myntra’s Diwali Sale is built for festive gifting and wardrobe upgrades. Key highlights include:
- Ethnic wear: 50–80% off
- Jewellery & accessories: 40–70% off
- Beauty combos: up to 60% off
- Special packaging and gift bundle options
6. Year-End Clearance Sale (Late December) — Lowest Prices of the Year
The final sale of the year brings the deepest markdowns on winter wear, leftover stock, and premium items from the entire year. Expect:
- Winter wear: up to 75% off
- Footwear: 40–80% off
- Accessories & beauty: 30–60% off
This is your best opportunity to grab premium items at absolute rock-bottom prices before new season collections arrive.
Myntra Sale Category-Wise Discount Guide
| Category | Top Brands | Typical Sale Discount |
|---|---|---|
| Clothing & Apparel | Puma, Nike, H&M, Zara | 50–90% |
| Footwear | Nike, Adidas, Puma, Bata | 40–80% |
| Ethnic Wear | Libas, Biba, W, Global Desi | 50–80% |
| Accessories | Fossil, boAt, Fastrack | 40–75% |
| Beauty & Skincare | Lakme, L’Oreal, Maybelline | 30–70% |
| Sports & Fitness | Nike, Puma, Decathlon | 40–65% |
Pro Tips to Maximise Myntra Sale Savings
Shopping smart during Myntra sales is all about timing and stacking offers. Add wishlist items before the sale begins, shop in the first 12 hours for the best stock availability, apply available bank card discounts (typically 10% extra), and use No-Cost EMI through the Bajaj Finserv Insta EMI Card (pre-approved limit up to ₹3 lakh, flexible tenures of 3–60 months) to spread payments on high-value purchases without interest.
Sign up as a Myntra Insider to unlock 24-hour early access before regular shoppers, exclusive insider-only deals, double reward points during events, and free shipping with no minimum purchase.
Learn more about how India’s fashion e-commerce ecosystem works on the Online shopping Wikipedia page.
For more sale alerts, coupon codes, and fashion deal guides, check out our best Myntra sale buying strategy for 2026 on technosports.co.in and our top 10 brands to buy during EORS 2026 — complete guide.
FAQs
Q: When is the next big Myntra sale in 2026?
A: The Myntra Birthday Blast Sale (March 2–9, 2026) is currently live — offering up to 80% off plus coupon codes for extra savings. The next major sale after that is the End of Reason Sale (EORS) from May 31 to June 12, 2026, which is Myntra’s biggest annual event with up to 90% off across all categories.
Q: What is Myntra’s End of Reason Sale (EORS) and when does it happen?
A: The End of Reason Sale (EORS) is Myntra’s flagship biannual clearance event — the largest fashion sale in India — happening May 31 to June 12, 2026, with up to 90% off across 5,000+ brands. Myntra Insiders get exclusive early access from May 30, so signing up as an Insider before the sale is strongly recommended.
