A “platform fee” of ₹2 for each food order, regardless of the cart value, has been implemented by the online food delivery service Swiggy for all users. According to the corporation, Instamart users are not subject to the additional fees; they solely apply to food orders placed through the main platform.
All About Swiggy Platform Fee!
In addition to the convenience and handling charges for meal delivery, there is a platform cost. According to a previous report, Swiggy claimed to have handled between 1.5 and 2 million orders over the day. During the holy month of Ramadan, Swiggy, a leading food delivery service, received orders for a staggering 10 lakh biryanis and 4 lakh plates of haleem from residents of Hyderabad.
Users of Instamart would not be charged the fees, which presently only apply to food delivery orders done on the platform in a certain number of big cities. The platform charge is mostly used to keep the platform up and running smoothly and to develop new features for it. This price is analogous to the convenience fee for booking seats and tickets that many websites that sell cinema and airline tickets levy.
A small fixed price known as the platform fee is added to food orders. A Swiggy representative claims that this fee helps to maintain the platform, improve the app’s functionality, and offer a faultless user experience. At a time when consumer Internet platforms are under pressure to reduce costs and expand with profitability as the primary goal, food delivery orders will soon be subject to an extra tax. A lack of funding for late-stage ecosystems has compelled businesses to fire employees and abandon unsuccessful ventures.
In January, Swiggy began a restructuring process that, after a brief meeting, led to at least 380 job losses. Swiggy also made the decision to shut down its meat delivery marketplace in order to cut costs. Swiggy’s rival Zomato laid off around 3% of its 3,800 workers in November 2022. Since purchasing restaurant search and reservation platform Dineout for $120 million in May 2022, private company Swiggy has established itself as a fierce competitor to Zomato.
Instamart, a service offered by Swiggy that delivers groceries, has exclusively obtained major financing worth $700 million from investment firm Invesco as of January 2022. The grocery delivery startup Blinkit was purchased by Zomato for $570 million after this fundraising, however, there had been reports about the sale since early 2022.
In a previous report, Swiggy claimed that between 1.5 and 2 million orders were handled during the day. Over 2.5 lakh restaurant partners are enabled on the company’s network, and it onboards about 10,000 restaurants a month on average had the most orders. The company normally onboards roughly 10,000 eateries per month, and on its network, it has enabled over 2.5 lakh restaurant partners.
