Super.money, one of India’s fastest-growing UPI-first platforms, has announced the launch of ‘FLIGHTS’ – a reimagined, rewards-first flight booking experience built primarily for Gen Z travellers. This strategic move into travel transforms the fintech platform from a simple payment app into a comprehensive lifestyle solution.
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What Makes Super Money Flights Different
Powered by Cleartrip, this new feature enables users to book domestic flights seamlessly via UPI, while unlocking an exclusive 5% benefit that stacks on top of other offers, making it the most rewarding way to book flights today. Unlike traditional booking platforms that favor credit cards, Super Money prioritizes UPI payments with substantial rewards.
Key Features:
- 5% exclusive benefits on all flight bookings
- UPI-first approach for debt-free travel payments
- Stackable rewards that combine with existing offers
- Seamless integration with Cleartrip’s booking system
Why Gen Z Loves This Approach
Recent Cleartrip data highlights that Gen Z consumers (those born between 1997 and 2012) are driving a shift in travel behaviour: opting for solo experiences, prioritising comfort and personal freedom, and choosing UPI and debit cards over credit-based payments. The platform addresses this preference perfectly.
“Gen Z leads in UPI usage, with 10% more UPI transactions than any other cohort”, making Super Money’s timing strategic for capturing this growing market segment.
| Feature | Traditional Booking | Super Money Flights |
|---|---|---|
| Payment Method | Credit cards preferred | UPI-first approach |
| Rewards | Limited for UPI users | 5% exclusive benefits |
| Target Audience | General travelers | Gen Z focused |
| Debt Approach | Credit-based payments | Debt-free transactions |
Market Impact & Vision
“With ‘FLIGHTS,’ we are embedding value directly into travel bookings on UPI,” said Prakash Sikaria, Founder & CEO of super.money. “This move reflects our larger vision to make UPI not just about daily spends but about enabling life’s bigger moments too”.
The launch capitalizes on India’s digital payment boom, where 85% of digital transactions now take place via UPI (IMF, 2024). This positions Super Money at the forefront of the UPI revolution in high-value transactions.
Industry Partnership & Technology
“At Cleartrip, we are observing a significant uptick in UPI adoption as a preferred mode of payment among flight bookers,” said Manjari Singhal, Chief business and growth officer, Cleartrip. This partnership combines Cleartrip’s travel expertise with Super Money’s fintech innovation.
The platform maintains high security standards with ISO27001 and PCI DSS certifications, ensuring safe transactions for users.
What This Means for Travelers
Super Money’s entry into travel booking represents a paradigm shift toward rewards-based UPI payments for high-value purchases. The platform bridges the gap between credit card benefits and UPI convenience, offering Gen Z travelers the best of both worlds.
For more fintech innovations and travel booking guides, check our digital payment solutions. You can also visit Super Money‘s official website to explore their full range of UPI services.
FAQs
Is the 5% benefit available on all domestic flights through Super Money?
Yes, the exclusive 5% benefit applies to all domestic flight bookings made through Super Money’s FLIGHTS feature powered by Cleartrip.
Can I combine the 5% Super Money benefit with other flight booking offers?
Yes, Super Money’s 5% benefit stacks on top of other existing offers, maximizing your savings on flight bookings.
