The reported closure of Apple’s factory in Chennai due to extreme weather conditions caused by cyclone Michaung is anticipated to have no significant impact on Apple‘s iPhone business in India, according to industry insiders with close ties to the company. These executives revealed that Apple employs a strategy that involves maintaining ample buffer stocks of iPhones in distribution, effectively insulating the business from short-term disruptions caused by unforeseen events.
All About The Apple iPhone Buffer Stock
Unlike a just-in-time inventory model that could be adversely affected by a day of downtime, Apple takes measures to ensure that sufficient stock is available to navigate through potential week-long disruptions, as highlighted by an anonymous executive familiar with the matter. The executives emphasized that Apple prioritizes worker safety in such circumstances, and this commitment has been communicated to suppliers operating in the cyclone-affected region.
Despite an improvement in weather conditions, production had not resumed at the Foxconn and Pegatron facilities in Sriperumbudur near Chennai as of Tuesday. The halt in production was a result of heavy rains affecting daily life in the coastal city and its environs. Both Foxconn and Pegatron, headquartered in Taiwan, are integral local assemblers for Apple’s iPhones and participants in the government’s production-linked incentive scheme. These facilities play a crucial role in driving India’s mobile phone manufacturing growth and exports.
Apple has ambitious production targets for iPhones in India, aiming to achieve nearly ₹1 lakh crore worth of production in the current financial year. The capacity expansion at the two plants has already contributed to ₹60,000 crore worth of production in the first seven months of the fiscal year. The Foxconn unit in Chennai currently manufactures the latest iPhone 15 model, as well as older models exported to various regions. The disruption coincides with the commencement of the holiday season in Western countries, traditionally associated with a surge in iPhone sales.
