Gamers, brace yourselves—Sting®, PepsiCo India’s high-voltage energy drink, has just supercharged Battlegrounds Mobile India (BGMI) with an unprecedented collaboration! This isn’t just another brand tie-up; it’s a full-throttle fusion of gaming and real-world energy, designed to elevate your gameplay while rewarding you beyond the screen.
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⚡ Sting® X BGMI: A Game-Changing Collab That Fuels Your Play
From now until July 14th, BGMI players will find Sting® bottles as the official in-game energy power-up, delivering that signature burst of energy—complete with the iconic Sting® mnemonic—right in the heat of battle. But the excitement doesn’t stop there.
🔥 Beyond the Game: Real-World Rewards Await
The Sting® X BGMI partnership extends into the real world with co-branded bottles hitting stores and e-commerce platforms soon. Each bottle comes with a QR code that unlocks exclusive in-game missions via PEPGenie, PepsiCo’s WhatsApp-based chatbot.
Here’s how it works:
- Scan the QR code on your Sting® bottle.
- Unlock four unique missions in a custom BGMI event.
- Complete them to access a final grand challenge.
- Win rare digital collectibles—only available for a limited time!
This seamless blend of physical and digital engagement is setting a new benchmark for brand collaborations in India’s gaming scene.
🎙️ What the Leaders Say
Ankit Agarwal, Director – Energy & Hydration, PepsiCo India
“Gaming and energy are a natural match—both are about intensity, focus, and pushing limits. With this partnership, Sting® becomes the fuel behind epic plays and high-octane moments in both worlds. We’re excited to bring this unique collaboration to life, creating a powerful link between gaming and real-world experiences for our consumers.”
Siddharth Munot, Head of Business Development, KRAFTON India
“This partnership with Sting® goes far beyond traditional branding. It’s a bold step into experiential engagement—fusing energy, emotion, and interactivity into one seamless journey. BGMI has always stood at the intersection of technology and youth culture, and this collaboration builds on that ethos to deliver something unforgettable for our players.”
🚀 Why This Collab is a Game-Changer
- First-of-its-kind integration – Sting® isn’t just a sponsor; it’s an in-game power-up, making it a true gameplay enhancer.
- Real-world meets virtual rewards – Every sip unlocks exclusive BGMI missions, bridging the gap between gaming and daily life.
- Limited-edition collectibles – The final challenge offers rare digital items, making this a must-join event for serious gamers.
- A new era of brand engagement – This isn’t just advertising; it’s immersive storytelling, resonating with India’s digitally native youth.
🎮 How to Maximize the Sting® X BGMI Experience
✔ Grab a Sting® X BGMI bottle (available in stores & online).
✔ Scan the QR code to unlock missions via PEPGenie.
✔ Complete all four challenges to access the final showdown.
✔ Win exclusive rewards before the event ends on July 14th!
💡 Final Thoughts: A Blueprint for Future Brand Collabs
As India’s gaming industry explodes, partnerships like Sting® X BGMI are redefining engagement. By merging real-world products with in-game perks, brands can deepen connections with players in ways that feel organic and exciting.
For gamers, this is more than just a promotion—it’s a chance to level up with real energy and real rewards. Will you answer the call?
