Cricket superstar, Rashid Khan, is joining the SportsBaazi family as our brand ambassador! This move aligns perfectly with our fresh new look and mission to make sports interaction more exciting and immersive than ever before. Rashid Khan is not just a cricket whiz, he’s also versatile, passionate, and embodies the Baazigar spirit to the tee.
SportsBaazi On-boards Global Cricket Star, Rashid Khan as Brand Ambassador – All You Need to Know
Rashid’s charm and popularity are set to put a spotlight on SportsBaazi’s core message – ‘LIVE Mein Hai Vibe.’ His dynamic presence, whether playing for Afghanistan’s National Cricket team or in franchise leagues like BBL, IPL, PSL, perfectly mirrors our brand’s quest for someone who’s always in the game and loves every minute of it. His status as one of the most beloved foreign cricketers in India will surely help amplify our core message – ‘Play LIVE. WIN LIVE.’
Rashid shared his excitement about this partnership, saying, “I’m thrilled to be part of SportsBaazi and this unique opportunity to boost spectator engagement in gaming. The growth of skill-based games like Fantasy sports in India over the last seven years has been mind-blowing. I’m honored to witness sports fans transition from mere spectators to decision-makers with the ‘LIVE’ feature based on their knowledge and understanding of the games. I’m excited to be part of SportsBaazi, a platform that celebrates every sport in India in its own special way.”
Puneet Dua, CMO and Co-Founder of SportsBaazi, welcomed Rashid with open arms, saying, “Rashid Khan embodies the Baazigar spirit and has left his mark on the world of cricket with his skill and dedication. He aligns perfectly with our vision. We believe Rashid will inspire our users to see challenges as stepping stones to success. Rashid has played a pivotal role in Afghanistan’s rise in world cricket, and we believe his representation will shake up the Online Fantasy Sports (OFS) industry.”
Rashid Khan‘s popularity among SportsBaazi’s users skyrocketed, especially after Afghanistan’s spirited performance in the World Cup ‘23. Though they didn’t make it to the semi-finals, it was their best World Cup campaign, with Rashid’s influence on the team shining through. With 72% of his 8.7 Mn social media followers being Indians, Rashid’s connection with fans, including SportsBaazi users, is undeniable.
To bring our ‘Watch and Play’ vision to life, we recently launched an innovative concept that lets fans not only watch their favourite sports but also actively participate in live skill games. This immersive experience brings fans closer to the thrill of live sports, encouraging them to test their knowledge about the sport and player dynamics.
