Sports industry first: AC Milan launch live ‘In Game’ NFTs on Socios.com

  • AC Milan, in partnership with Chiliz, the leading blockchain provider for the global sports and entertainment industry, minted the first ever live in-game NFT last night (31/10).
  • 100 NFTs were airdropped to $AC Milan Fan Token holders on Chiliz fan engagement app Socios.com. Fan Tokens are digital assets that provide access to voting rights, VIP rewards, AR-enabled features, games and competitions.
  • The minting of the first-ever live in-game NFTs opens the door for Chiliz’ existing 100+ roster of partners, and hundreds more clubs, leagues and federations, to do the same, creating a new way for sports organisations to reward their global fanbases.

MILAN, NOVEMBER 01ST: AC Milan secured a 2-1 away victory over rivals AS Roma on Sunday evening (31/10), moving the club joint top of the Serie A table. While the game was notable for being the club’s seventh straight Serie A victory, it was also remarkable for another reason; the minting of the first ever live ‘in game’ NFTs.

NFTs – non fungible tokens – are unique, limited edition, tradable digital collectibles. In sport, they have been used to commemorate special moments and celebrate special players, but never before have they been created, or ‘minted’, live during a match – until last night.

In the 25th minute of last night’s encounter at the Stadio Olimpico, AC Milan centre forward Zlatan Ibrahimovic claimed his third goal of the campaign with a free kick from outside the area. As the striker’s teammates flocked to congratulate him, the moment was captured by a photographer and subsequently transformed into 100 limited edition NFTs.

Those NFTs were created by Chiliz, the leading blockchain provider for the global sports and entertainment industry, the creators of Fan Tokens and the Socios.com fan engagement app. Fan Tokens are digital assets that provide access to voting rights, VIP rewards, AR-enabled features, games and competitions on Socios.com.

These first ever live ‘in-game’ NFTs were then dropped to AC Milan ($ACM) Fan Token holders on Socios.com, providing them with a unique, timeless reminder of a classic Zlatan strike. As well as having sentimental value for fans, because of their uniqueness and scarcity they also have real value and can be traded with other fans on any Ethereum based NFT marketplace, such as Opensea, and will eventually be available on leading digital asset exchanges such as Crypto.com, BinanceNFT, FTX and many more.

AC Milan were the first. But, they won’t be the last.

The Rossoneri will create more in-game NFTs to reward Fan Token holders on Socios.com, but they will be joined by many more major sporting organisations in doing so. Socios.com has partnered with more than 100 major sporting organizations, including soccer giants FC Barcelona, Juventus, Paris Saint-Germain, Inter Milan, Atlético Madrid, Manchester City, Arsenal and the Argentina and Portugal national teams. Napoli were announced as the latest major club to join the Socios.com network last week. In addition to soccer, Socios.com’s roster also includes the UFC and big names from F1, NBA, NHL, esports and cricket.

While NFTs have gained fame and popularity for their value as collectors items, Socios.com NFTs will also have real utility, acting as loyalty tools, with fans holding a certain number of NFTs for their clubs to be entitled to ‘money can’t buy experiences’ as well as other digital rewards and incentives.

Alexandre Dreyfus, CEO of Chiliiz and Socios.com, said: “The first live in game NFT captures the moment Zlatan scored and fans went crazy, which is pretty cool. But, Socios.com NFTs are not just collectibles, they are ‘utility NFTs’ that will provide Fan Token holders with access to special rewards and experiences, too.

“This is big, not just because we’re redefining what can be achieved through NFTs, but also for the global sports industry. Over one hundred massive sports organisations have already joined our mission to shift passive fans into active fans through Socios.com and Fan Tokens and now they, along with the hundreds of others who will join in the future, can be part of an even broader ecosystem where live
NFTs, capturing history in the making, can be used to reward fans.”

Over 1.3M users from 167 countries are using Socios.com to engage with and be rewarded by the teams they love. Socios.com has major expansion plans and is targeting many more Fan Token launches throughout the world. The company has multiple office locations around the globe. It has recently opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires, and will soon open
a North American office.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More like this

Feyenoord Stun AC Milan to Secure Champions League Last 16 Spot with Dramatic Draw

UEFA Champions League 2024/25: Feyenoord Stun AC Milan to...

Feyenoord delivered a stunning performance at the San Siro to eliminate AC Milan from the UEFA Champions...
Joao Felix Joins AC Milan on Loan

Joao Felix Joins AC Milan on Loan from Chelsea:...

In a thrilling development for both clubs and fans alike, Chelsea's Joao Felix is set to join...
Alvaro Morata Set to Leave Milan for Galatasaray in Shocking January Transfer

Alvaro Morata Set to Leave Milan for Galatasaray in...

In an unexpected twist in the winter transfer window, Alvaro Morata is on the verge of leaving...
Kyle Walker Joins AC Milan on Loan: England Star's Italian Adventure Begins

Kyle Walker’s 12-Month Loan Deal Confirmed: England Star Set...

In a major transfer development, reports confirm that Kyle Walker’s anticipated departure from Manchester City to AC...
AC Milan Makes First Move for Manchester City's Kyle Walker

AC Milan Makes First Move for Manchester City’s Kyle...

Manchester City has officially received a first offer from AC Milan for their experienced full-back Kyle Walker....

LATEST NEWS

Exclusive: The Top 10 PC Games Available on MacOS as of 2025

PC Games Available on macOS: While macOS has never been as synonymous with gaming as Windows, there are a growing number of excellent titles...

ASUS Brings AMD Radeon RX 9070 Series GPUs: The Future of Gaming Graphics

Picture this: You’re immersed in the latest open-world game, marveling at the lifelike reflections in a rain-soaked city street, when suddenly you realize -...

[18+] Top 15 Best Adult Actress in the World Right Now in 2025

The adult film industry shapes technological breakthroughs that revolutionize digital entertainment consumption today. Many people know the top performers' names. The surprising fact is...

EA FC25: Newcastle vs Man United – Get An Exclusive Ultimate Virtual Showdown

In the digital realm of EA FC25, football isn’t just a game—it’s a strategic battlefield where team composition, player attributes, and tactical nuance determine...

Featured