Sony to rebrand IMX image sensors to LYTIA. With its superior picture sensors for flagship and mid-range smartphones, Sony has dominated the image sensor market since 2003. Superior image quality and performance have come to be associated with the IMX brand. But Sony wants to improve even more on its products, which is why the LYTIA series was introduced.
A few years ago, most camera sensors used in industrial image processing were based on CCD technology. At the time, CMOS sensors were seen as a promising but underdeveloped technology, and even experts did not envision any direct challenge for the well-established CCD sensors.
Sony to rebrand IMX image sensors to LYTIA; Here’s detail along with its performance details
| Sensor | IMX174 & IMX249 | IMX252 & IMX256 | IMX250 & IMX264 | IMX255 & IMX267 | IMX253 & IMX304 |
|---|---|---|---|---|---|
| Resolution [MP] | 2.3 | 3 | 5 | 9 | 12 |
| Resolution[pixel * pixel] | 1920*1200 | 2048*1536 | 2448*2048 | 4112*2176 | 4112*3008 |
| Sensor format [“‌] | 1/1.2 | 1/1.8 | 2/3 | 1 | 1.1 |
| Pixel size [µm] | 5.68 | 3.45 | 3.45 | 3.45 | 3.45 |
| max fps @Basler | 164 | 120 | 75 | 40 | 30 |
It is crucial to evaluate the options and comprehend the implications for both smartphone producers and customers when Sony moves its IMX sensors to the LYTIA brand. Sony to rebrand IMX image sensors to LYTIA.
Flagship Sensors
- IMX890 (Rebranded as LYT-701): Because of its remarkable low-light performance and color fidelity, the IMX890 has become a mainstay in high-end smartphones. It maintains similar features as LYT-701 and promises improved picture processing capabilities and improved integration with AI-driven photography tools.
- IMX882 (Rebranded as LYT-600): Better dynamic range and resolution are provided by the IMX882, a favorite in the flagship sector that is now the LYT-600. Sony’s goal of offering next-generation imaging solutions is in line with the rebranding.
Mid-Range Sensors
- IMX581 (Yet to be rebranded): Because of its attractive price/performance ratio, the IMX581 has been a popular choice for mid-range devices. Soon, it will likely absorb the improvements found in its flagship rivals and be relaunched under the LYTIA range.
Sony’s IMX sensors will gradually undergo a thorough rebranding under the LYTIA name, with completion anticipated by 2026. Gradual advancements in sensor technology are facilitated by this staged strategy, which also enables producers and customers to adjust to the new branding.
As the rivalry in the image sensor industry heats up, Sony is rebranding itself under the LYTIA name. Two 50MP and one 200MP sensor for flagship smartphones were recently introduced by Samsung, one of Sony’s primary competitors. Sony to rebrand IMX image sensors to LYTIA. Sony wants to streamline its offerings and solidify its leadership in mobile image technology, therefore it is uniting its sensor lineup under the LYTIA brand.
Sony’s LYTIA sensors promise great things for smartphone photography in the future, whether it’s producing beautiful low-light images or using AI to get the ideal snap.
