# Sony BRAVIA 9 II and 7 II Launched in India: Is True RGB the OLED Killer We’ve Been Waiting For?

URL: https://technosports.co.in/sony-bravia-9-ii-and-7-ii-launched/  
Published: 2026-06-29  
Updated: 2026-06-29  
Author: Raunak Saha

*Sony’s boldest TV bet in years just landed — and it doesn’t use OLED.*

Sony India has officially launched its 2026 flagship TV lineup — the [BRAVIA 9 II and BRAVIA 7 II](https://www.sony.co.in/en/televisions) — and the headline isn’t the price or the size. It’s the technology underneath: **True RGB backlight**, a fundamentally different approach to how your TV produces colour.

If you’ve been sitting on the fence between an OLED and a high-end LED TV, this launch might just make that decision a whole lot harder.

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## What Is True RGB — And Why Does It Matter?

Most LED TVs — even the expensive Mini-LED ones — use a **white or blue backlight** that passes through a colour filter. It works, but colour accuracy degrades as brightness goes up.

Sony’s True RGB skips the colour filter entirely. Instead, the **RGB Backlight Master Drive Pro** processor controls separate red, green, and blue LEDs independently. The result: pure, vivid colour that stays accurate even in a sunlit living room.

Think of it like this — instead of mixing paints from white, Sony is using primary colours straight from the source.

This also means:

- **No burn-in risk** (a persistent concern with OLED)
- **Higher sustained brightness** than most OLEDs
- **OLED-like colour depth** without OLED’s limitations

For India’s bright, sun-drenched living rooms, this is a genuinely compelling pitch. If you’re curious how this stacks up against the competition, check out our breakdown of [the best TVs you can buy in India right now](https://technosports.co.in/).

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## BRAVIA 9 II vs BRAVIA 7 II: What’s the Difference?

Both TVs use the same True RGB backlight, run **Google TV**, and support **Dolby Vision and Dolby Atmos**. The 9 II, however, earns its flagship badge with a few meaningful extras:

![Sony BRAVIA 9 II and 7 II Launched in India: Is True RGB the OLED Killer We've Been Waiting For?](https://technosports.co.in/wp-content/uploads/2026/06/Sony-BRAVIA-9-II-819x1024.jpg)

| Feature | BRAVIA 9 II | BRAVIA 7 II |
| --- | --- | --- |
| True RGB Backlight | ✅ | ✅ |
| Google TV | ✅ | ✅ |
| Dolby Vision / Atmos | ✅ | ✅ |
| HDMI 2.1 (4K 120Hz) | ✅ | ✅ |
| Glare-Free Matte Screen | ✅ Immersive Black Screen Pro | ❌ |
| Upward-Firing Tweeters | ✅ | ❌ |
| Peak Brightness | Higher | Standard |

The 9 II’s **Immersive Black Screen Pro** matte coating blocks room reflections while keeping the darkest parts of the screen pitch black — essentially solving the glare problem that has plagued high-brightness TVs for years.

Both models include HDMI 2.1 ports, making them solid picks for PS5/Xbox Series X gaming or a high-end PC setup. We’ve covered [the best gaming monitors and displays for Indian buyers](https://technosports.co.in/) if you’re comparing options across categories.

![Sony BRAVIA 9 II and 7 II Launched in India: Is True RGB the OLED Killer We've Been Waiting For?](https://technosports.co.in/wp-content/uploads/2026/06/Sony-BRAVIA-9-II-and-BRAVIA-7-II-Specs-1024x770-1.jpg)

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## Software: Google TV + Gemini AI on the Way

Both TVs ship with Google TV and are slated to receive a future OTA update integrating **Google Gemini AI** for smarter voice search and content discovery.

Sony also bundles its own **Sony Pictures Core** app, which streams movies at a higher bitrate than Netflix or Prime Video — closer to a 4K Blu-ray in quality. New buyers get 10 free movie credits at launch.

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## India Pricing: Here’s What You’ll Pay

The 55-inch BRAVIA 7 II starts at **₹2,21,990** (best buy price), while the flagship 85-inch BRAVIA 9 II tops out at **₹6,69,990**.

![Sony BRAVIA 9 II and 7 II Launched in India: Is True RGB the OLED Killer We've Been Waiting For?](https://technosports.co.in/wp-content/uploads/2026/06/TVFY24_UP_PrimaryTout_0pt-image01-d-1024x439.webp)

| Model | Size | Best Buy Price |
| --- | --- | --- |
| BRAVIA 9 II | 85″ | ₹6,69,990 |
| BRAVIA 9 II | 75″ | ₹5,39,990 |
| BRAVIA 7 II | 85″ | ₹5,29,990 |
| BRAVIA 7 II | 75″ | ₹4,19,990 |
| BRAVIA 7 II | 65″ | ₹2,74,990 |
| BRAVIA 7 II | 55″ | ₹2,21,990 |

Both lineups are available immediately through Sony retail stores and major e-commerce platforms. These prices are aggressive for what the spec sheet promises — though as always, wait for independent display tests before pulling the trigger.

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## Bottom Line

Sony is making a calculated gamble with True RGB. OLED still wins for perfect blacks, but it can’t always handle bright rooms — and True RGB is Sony’s direct answer to that problem. It lasts longer, avoids burn-in, and finally delivers the colour accuracy that serious home cinema fans have wanted from LCD.

For most Indian buyers, the **BRAVIA 7 II 55-inch at ₹2,21,990** is the sweet spot — all the core True RGB benefits at a price that’s at least in the conversation. The 9 II is for those who want the absolute best and have the living room (and budget) to justify it.

*Source: [Smartprix](https://www.smartprix.com/bytes/sonys-new-bravia-9-ii-and-7-ii-tvs-bet-big-on-true-rgb-tech-in-india/) | Official product page: [Sony India BRAVIA](https://www.sony.co.in/en/televisions)*

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