It is almost conventional wisdom now that no company that wants to be truly global can ignore the Asian markets anymore. Some of the world’s largest countries and economies are in Asia, and just focusing on the traditional Western markets means that those companies are missing out on huge revenues and customer numbers. Of course, this depends on them capturing the market in the first place, but given the place where most of these countries are in their growth journeys, there is a long and attractive trajectory for companies to capitalize on if they get their story straight. Therefore, it is quite exciting that SoftSwiss, one of the leading tech companies in the online entertainment sector, is expanding to India, Japan and South Korea.
SoftSwiss is primarily involved in the online betting and gambling business, with the notable online Winz casino being based on the SoftSwiss platform. This entry into Asian markets will give gambling fans in India access to a bitcoin casino India, for example, since Winz has been at the forefront of allowing users to be able to place bets on its sites by using cryptocurrencies. There are various other ways in which SoftSwiss is helping to change the online gambling sector. Their online casino platforms have been integrated with local payments solutions, such as Arubex, VenusPoint, InPay and so on, to make it easy for those in these three countries to make payments and start playing their favourite online casino games. They have also worked on and released a host of localized online gaming content, including games in Japanese and Korean, to give fans a complete experience. Other online casinos already operating in these markets can use the SoftSwiss platform to host their content as well and therefore reach their potential audience effectively. These three countries are some of the fastest-growing in terms of online gambling, so it makes sense for SoftSwiss to look for effective solutions in these markets which can bring clients new users and revenue as well as help establish themselves as market leaders during the early growth phase of this sector.
SoftSwiss has also launched a sportsbook platform and has adapted it to the Indian market so that fans can place bets on the most popular sports in the country, including cricket and horse racing. The aim of the company is to provide their clients with the best platform to target new users in these three countries, so the launch of the sportsbook platform in India, along with the online casino launch in Japan and South Korea, targets those sectors which are growing the most in these countries and their online gambling markets. The SoftSwiss White Label Casino Platform is the one-stop solution for clients in this regard. It allows them to lease the software as well as have access to SoftSwiss gaming licenses and merchant accounts, allowing them to significantly expand their reach and improve their standing among users and customers, given the reputation that SoftSwiss has in the market. Additionally, clients that are focused more on sports betting can utilise the SoftSwiss Sportsbook platform. It is a cutting-edge solution for managing sports betting operations, with risk management and fraud prevention tools to minimize risk and maximize earnings. Customer support tools are built-in as well, allowing clients to be able to meet the needs of their user base without having to compromise on quality. Thus, SoftSwiss and their years of experience in the market allows clients to be able to rely on them for security, stability, player and market needs, as well as changing trends and new developments in the online casino space worldwide.
