Shah Rukh Khan and Suhana Khan recently surprised fans with their unexpected collaboration for a new advertisement. The duo came together to promote D’Yavol X, a fashion brand founded by Shah Rukh’s son, Aryan Khan, and announced the brand’s collaboration with Disney in a captivating ad. Let’s delve into the details of this unique collaboration and what it means for the brand and its audience.
Shah Rukh Khan’s Social Media Revelation
Shah Rukh Khan, known for his savvy use of social media, took to social media to share the ad with his followers, adding to the excitement surrounding the collaboration. In his caption, he teased the ad as “The collab you didn’t know you needed,” hinting at the unexpected nature of the partnership. With a release date set for March 17th, the actor-director-producer invited fans to stay tuned for the next instalment of this intriguing collaboration.
D’Yavol X Ad by Shah Rukh Khan and Suhana Khan
The advertisement opens with Shah Rukh Khan adorned with three rings, each bearing the emblem of D’Yavol X. His hand, donned with these symbolic rings, is shown striking something off-camera, leaving behind a red mark reminiscent of an ‘X’ on the window pane of an abandoned train compartment. This mysterious opening sets the stage for the unexpected twist to come.
As the scene unfolds, a magical element enters the frame in the form of a wand, which is picked up from the floor by an unseen hand. With a flourish, the wand reveals Suhana Khan, Shah Rukh’s daughter, as its wielder. Using the wand’s power, Suhana proceeds to colour her side of the train window with vibrant blue hues, forming the iconic Disney logo. The exchange between father and daughter culminates in a shared smile, hinting at the warmth of their real-life bond.
Collaboration Between D’Yavol X and Disney
The ad’s core lies in the announcement of D’Yavol X’s collaboration with Disney, marking an exciting venture for both brands. While details about the nature of this collaboration are yet to be fully revealed, the teaser promises the launch of new merchandise on March 17th, generating anticipation among fans and consumers alike.
This partnership between D’Yavol X and Disney represents a fusion of creativity and commercial appeal. It combines the innovative design ethos of Aryan Khan’s brand with the timeless charm and universality of Disney’s beloved characters and stories. The synergy between these two entities has the potential to captivate a diverse audience, tapping into the nostalgia of Disney enthusiasts while offering a fresh perspective on fashion and style.
Aryan Khan: From Filmmaking to Fashion
The inception of D’Yavol X can be traced back to Aryan Khan’s passion for creativity and storytelling, evident in his venture into fashion and his aspirations in filmmaking. In a 2013 interview with Vogue India, Aryan expressed his belief in apparel as an outlet for artistic expression, drawing parallels between costume design in films and the creation of fashion collections. This artistic sensibility forms the foundation of D’Yavol X, infusing the brand with a distinct aesthetic and narrative.
Aryan Khan officially launched D’Yavol X in April 2023, marking a significant milestone in his entrepreneurial journey. With the support of his family, particularly his father Shah Rukh Khan, Aryan embarked on a promotional campaign that featured the Bollywood icon in the brand’s first advertisement. The collaboration between father and son not only showcased Shah Rukh’s endorsement of Aryan’s venture but also highlighted the familial bond that underpins their creative endeavours.
Shah Rukh Khan Beyond the Screen
While Shah Rukh Khan is renowned for his iconic roles on the silver screen, his involvement in D’Yavol X reflects his multifaceted persona as an actor, entrepreneur, and influencer. The collaboration with his daughter, Suhana Khan, adds a personal touch to the brand’s marketing strategy, leveraging the star power of the Khan family to connect with audiences on a deeper level.
In addition to his endorsement of D’Yavol X, Shah Rukh Khan has continued to diversify his portfolio beyond traditional acting roles. His recent appearance in Rajkumar Hirani’s film ‘Dunki‘ showcased his versatility as an actor. At the same time, his daughter Suhana made her acting debut in Zoya Akhtar’s ‘The Archies,’ signalling a new generation of talent emerging from the Khan family.
Moreover, the partnership between D’Yavol X and Disney bridges the gap between Western and Eastern cultures, showcasing the universal appeal of creativity and storytelling. As the worlds of fashion and entertainment converge, consumers are presented with new opportunities to engage with their favourite brands and icons in innovative ways.
