The Korean Business Research Institute has released its latest brand reputation rankings for girl groups, and while there’s a familiar name at number one, the real story this month is how close the race at the top has become. Based on data collected between August 13 and September 13, the rankings measure consumer participation, media coverage, interaction, and community engagement across dozens of groups.
Table of Contents
Top 5 Girl Groups for September
| Rank | Group | Brand Reputation Index | Notable Change |
|---|---|---|---|
| 1 | RESCENE | 5,678,739 | Holds top spot |
| 2 | BLACKPINK | 5,313,288 | Up 34.73% from August |
| 3 | IVE | 4,041,874 | — |
| 4 | TWICE | 2,739,730 | Up 12.09% from last month |
| 5 | Red Velvet | 2,380,934 | — |
RESCENE Stays on Top, But the Gap Is Shrinking
RESCENE retained its number one position for September with a brand reputation index of 5,678,739. Keyword analysis around the group highlighted phrases like “LOVE ATTACK” and “REMINE,” alongside strongly positive associated terms such as “delightful,” “surpass,” and “cheer on.” The group’s positivity-negativity breakdown also showed an impressive 94.78% positive reaction rate, reinforcing just how favorably audiences currently view them.
BLACKPINK’s Sharp Climb
The most striking shift this month comes from BLACKPINK, whose brand reputation index jumped 34.73% compared to August, landing them firmly in second place and within striking distance of the top spot. That kind of month-over-month surge suggests a spike in public conversation, media coverage, or fan engagement significant enough to close much of the gap with RESCENE.
TWICE’s Steady Rise
TWICE also posted solid growth, climbing to fourth place with a 12.09% increase in their index score since the previous month. While not as dramatic as BLACKPINK’s jump, the steady upward trend suggests consistent engagement rather than a single viral moment.
Full Top 30 Rankings
RESCENE, BLACKPINK, IVE, TWICE, Red Velvet, aespa, KiiiKiii, fromis_9, Girls’ Generation, Hearts2Hearts, LE SSERAFIM, OH MY GIRL, ILLIT, Apink, (G)I-DLE, BABYMONSTER, ITZY, MAMAMOO, izna, WJSN, NMIXX, Girl’s Day, EXID, I.O.I, STAYC, H1-KEY, KISS OF LIFE, KATSEYE, tripleS, and MEOVV rounded out the remainder of the top 30 list for September.
How These Rankings Are Calculated
Brand reputation indexes like this one are built from big data analysis covering how often a group is discussed, how positively they’re perceived, and how actively fans and media engage with their content — a methodology that has become increasingly influential in tracking K-pop’s ever-shifting popularity landscape, a space explored in more depth on Wikipedia’s page on the Korean Wave.
For more K-pop rankings and industry data breakdowns, check out the entertainment coverage on technosports.co.in.
Conclusion
While RESCENE holds onto the top spot for another month, BLACKPINK’s sharp rise signals that the girl group hierarchy could look very different come October. With TWICE also trending upward, the next few monthly rankings are worth watching closely.
FAQs
Q1. Which girl group ranked first in September’s brand reputation rankings?
RESCENE took first place with a brand reputation index of 5,678,739.
Q2. How much did BLACKPINK’s ranking improve this month?
BLACKPINK’s brand reputation index rose by 34.73% compared to August, moving them into second place.
