Beauty mogul and Rare Beauty founder Selena Gomez has taken TikTok by storm with her surprisingly affordable skincare routine that proves you don’t need to break the bank for radiant skin. The Rare Beauty founder recently shared her entire “super affordable” skincare routine on TikTok, with every product readily available from US drugstore CVS – and almost every item coming in at less than $25. Her unconventional 7-step approach has beauty enthusiasts rushing to recreate her glowing complexion.
Table of Contents
Selena’s Complete Skincare Routine Breakdown
| Step | Product | Price | Benefits |
|---|---|---|---|
| Step 1 | Urban Hydration Aloe Gel Face Mask | $9.99 | Hydrates, fights acne & dark spots |
| Step 2 | Neutrogena Ultra Gentle Daily Cleanser | $14 | Gentle cleansing for sensitive skin |
| Step 3 | Mario Badescu Facial Spray | $7 | Refreshes and tones |
| Step 4 | iS CLINICAL Cleansing Complex | $59 | Deep pore cleansing |
| Step 5 | Rare Beauty Hydrating Under Eye Patches | $25 | Depuffing and firming |
| Step 6 | CeraVe Daily Moisturizing Lotion | $12 | 24-hour hydration |
| Step 7 | La Roche-Posay Anthelios SPF | $17 | Sun protection |
The Unconventional Start: Mask Before Cleanser
What makes Selena’s routine truly unique is that she kicks off the skincare routine by slathering an aloe gel face mask onto her skin by Urban Hydration before eventually cleansing her skin with a damp towel. This reverse approach challenges traditional skincare wisdom, but the results speak for themselves.
The product of choice is Urban Hydration Skincare’s Aloe Gel Mask, which uses aloe, glycerin, and vitamin B-5 to hydrate and nourish the skin while calming inflammation and dark spots. According to Urban Hydration, this mask is safe for eczema-prone skin and those who have psoriasis.
Why This Routine Works for Sensitive Skin
Selena has been open about her struggles with lupus and sensitive skin, making her product choices particularly meaningful for those with similar concerns. “It actually helps because I have dry skin,” she told Vogue. “But in certain areas, I have oily, which is really annoying.”
Key Benefits of Her Approach:
- Affordable accessibility: Most products under $25
- Drugstore availability: Everything found at CVS, Target, Amazon
- Sensitive skin-friendly: Gentle formulations for reactive skin
- Multi-tasking products: Each item serves multiple purposes
The Power of Consistency Over Luxury
What sets Selena’s routine apart isn’t expensive products but consistency and understanding your skin’s needs. Her approach proves that effective skincare doesn’t require luxury price tags – just smart ingredient choices and regular application.
She started by spraying her face with the affordable fave Mario Badescu Facial Spray With Aloe, Herbs and Rosewater, then cleansed her skin with iS CLINICAL’s Cleansing Complex, before rinsing it off with a towel.
Step-by-Step Application Guide
Morning Routine:
- Apply Aloe Mask: Leave on for 15 minutes to prep and hydrate skin
- Gentle Cleanse: Remove mask with damp towel using circular motions
- Tone & Refresh: Spritz Mario Badescu facial spray for pH balance
- Deep Clean: Follow with iS CLINICAL cleanser if needed
- Eye Treatment: Apply Rare Beauty under-eye patches for 10 minutes
- Moisturize: Seal in hydration with CeraVe lotion
- Sun Protection: Never skip SPF, even indoors
Celebrity Endorsement Impact
Since sharing her routine, beauty enthusiasts worldwide have recreated Selena’s steps, with many reporting improved skin texture and reduced sensitivity. These are great, affordable products we love, too, and are perfect for what we know about Gomez’s sensitive skin.
The Rare Beauty Connection
While Selena champions affordable drugstore finds, she doesn’t shy away from incorporating her own Rare Beauty products. Gomez then plugged her own brand, Rare Beauty, sticking a couple of the Hydrating under-eye patches into her routine, showing how high-end and drugstore products can work harmoniously.
Shopping Tips for Selena’s Routine
Where to Find Products:
- CVS Pharmacy: Primary source for most items
- Target: Alternative with frequent sales
- Amazon: Convenient delivery options
- Walmart: Budget-friendly pricing
Money-Saving Hacks:
- Buy during drugstore sales events
- Use manufacturer coupons
- Purchase travel sizes to test first
- Stock up on favorites during promotions
Why This Routine Breaks the Internet
Selena Gomez may have mothered an entire makeup brand into the world but that doesn’t mean her skin care game is lacking. This is everything she does to make her complexion the perfect canvas for all those Rare Beauty products.
The authenticity and accessibility of her routine resonates with millions who feel overwhelmed by expensive skincare marketed by celebrities. Selena’s approach proves that healthy, glowing skin is achievable regardless of budget constraints.
For more celebrity beauty secrets and affordable skincare tips, check out our Beauty & Skincare section for comprehensive coverage of the latest trends and product reviews.
Frequently Asked Questions
Q: What makes Selena Gomez’s skincare routine different from other celebrity routines?
A: Selena’s routine stands out because almost every product costs under $25 and is available at drugstores like CVS. Her unique approach starts with an aloe gel mask before cleansing, reversing traditional skincare steps. The routine is specifically designed for sensitive skin, making it accessible and effective for people with similar skin concerns as Selena, who has lupus.
Q: Can I really achieve glowing skin using only drugstore products like Selena Gomez?
A: Absolutely! Selena’s routine proves that effective skincare is about consistent use of quality ingredients, not expensive price tags. Her $9.99 Urban Hydration Aloe Gel Mask and $14 Neutrogena cleanser deliver real results. The key is understanding your skin type and choosing products with proven ingredients like aloe, glycerin, and vitamin B-5, which are found in both drugstore and luxury formulations.
