Earlier this week, Samsung made public its intention to merge its Mobile Communication division with its consumer electronics division with Vice-Chairman and co-CEO Han Jong-Hee leading them merged entity.
Now, Samsung announced that it is renaming this newly merged division, as of now, Samsung’s phone manufacturing business will be called Samsung MX, for Mobile Experience.
The South Korean giant further announced that this transaction, made on the 10th of December, is effective immediately, and the new name will be used from now on in all communication from the company.
The press release revealed that the renaming to Samsung MX was necessary to emphasize the new direction that the company will be taking with its mobile business, namely a larger focus on the user experience, the services, and building a wholesome ecosystem that goes beyond its otherwise excellent phone hardware.
“We’re excited to announce the renaming of our business after decades of innovation and leadership in the mobile industry. We believe this name change will help us usher in a new era in mobile innovations where we can create even more exciting possibilities for Galaxy users,” said TM Roh, the new President and head of the Samsung MX business.
Other than this reveal, Samsung also announced that it will participate in CES (Consumer Electronic Show) 2022 expo in Las Vegas, with a keynote scheduled for the 4th of January at 18:30 Pacific time.
According to previous rumors, the Samsung Galaxy S21 FE is expected to be released at CES 2022.
Last month, Samsung also teased its rollable, foldable, and slidable displays for more than just mobiles, we expect to get more information on these at the upcoming CES.
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