# Samsung TV Plus Expands Channel Lineup in India with New India TV Group Partnership

URL: https://technosports.co.in/samsung-tv-plus-expands-channel-lineup-in-india/  
Published: 2024-09-13  
Updated: 2024-09-13  
Author: Raunak Saha

**[Samsung TV Plus](https://technosports.co.in/tag/samsung-tv-plus/)**, the brand’s **free ad-supported streaming TV (FAST) service** in India, has teamed up with **India TV Group** to launch four new channels, enhancing its diverse content offering. With this collaboration, viewers can now access **India TV**, **India TV Speed News**, **India TV Aap Ki Adalat**, and **India TV Yoga** exclusively on the **Samsung TV Plus** platform. This expansion provides users with easy access to a wide range of high-quality content, including news, current affairs, fitness, and entertainment.

### **What is Samsung TV Plus?**

**Samsung TV Plus** is a **free streaming service** pre-installed on all **Samsung Smart TVs**, offering a broad spectrum of channels including news, sports, entertainment, and more in select countries. In India, Samsung TV Plus users can enjoy **over 100 live TV channels** and thousands of movies and shows, available both live and on-demand, without any subscription fees.

![Samsung TV Plus](https://technosports.co.in/wp-content/uploads/2020/12/112719-Samsung_TV_Plus_logo_mobileV3-1024x455.png)

### **Enhancing Viewer Experience with High-Quality Content**

*“**Samsung TV Plus** has been at the forefront of bringing high-quality content via **FAST** to our viewers,”* said **Kunal Mehta, Head of Partnerships, [Samsung](https://www.samsung.com/in/) TV Plus India**. *“We are committed to providing content that our consumers find interesting and useful. The addition of the four new channels from **India TV Group** aligns with our vision to deliver quality and diverse content.”*

### **India TV Group Channels Now on Samsung TV Plus**

With this partnership, **India TV Group** brings four **exclusive Connected TV (CTV) channels** to Samsung TV Plus:

- **India TV**: Your go-to channel for breaking news and in-depth coverage.
- **India TV Speed News**: Quick updates on current affairs, politics, and global news.
- **India TV Aap Ki Adalat**: Featuring exclusive interviews and engaging talk shows.
- **India TV Yoga**: A dedicated channel for fitness enthusiasts offering guided yoga sessions and wellness tips.

### **Revolutionizing Content Consumption in India**

*“Our collaboration with **Samsung TV Plus** opens new and wider avenues for viewers,”*said **Amit Kumar Sinha, Chief Strategy Officer, India TV**. *“It is a significant step towards delivering quality, diverse, and rich content to our combined audience. We are optimistic that the union of **India TV** and **Samsung TV Plus** will redefine and elevate the experience of online content consumption.”*

### **Why Choose Samsung TV Plus?**

- **Free Access**: No subscription needed; available to all **Samsung Smart TV** users.
- **Diverse Content**: Over **100 live channels** spanning news, sports, entertainment, and lifestyle.
- **On-Demand Flexibility**: Thousands of movies and shows are available anytime.

With this latest partnership, **[Samsung TV Plus](https://technosports.co.in/tag/samsung-tv-plus/)** continues to strengthen its position as a leading provider of free, high-quality streaming content in India. Enjoy seamless access to a rich selection of programming, now with even more variety from **India TV Group**.

Experience the new channels on **Samsung TV Plus** today and discover a world of content tailored to your interests—all for free!