Samsung planning to open 15 more premium experience stores in India

More From Author

See more articles

Myntra Upcoming Sales 2025: Your Fashion Calendar for Maximum...

Myntra Upcoming Sales 2025 In the ever-evolving world of fashion e-commerce, Myntra continues to be India's go-to destination...

Dimensity 6020 vs Snapdragon 695: Mid-Range Chipset Battle

Dimensity 6020 vs Snapdragon 695: Qualcomm Snapdragon 695 5G (SD695) is a fast mid-range ARM-based SoC found...

My Jio Recharge Plans as of January 4,...

My Jio Recharge Plans: Since its establishment in 2016, Reliance Jio has made a remarkable impact on...

Samsung’s local subsidiary is planning to open 15 premium experience stores in nine markets as a result of increased demand for high-end mobile phones, refrigerators, and washing machines in the nation’s most populous cities.

Through a network of 1,700 brand stores run by its franchise partners, Samsung already sells its products. The entire product line for the brand is typically sold in these stores. This is in addition to selling its electronic products through big multi-brand electronic chains, little shops, and online shopping websites.

After the business reported increased demand for such electronics, it began opening sizable experience stores with its more expensive products in 2018. After COVID, there was an increase in demand for high-end smartphones and home appliances, which prompted the company to grow its network of experience stores.

“Just about pre-covid we started seeing the purchasing power of consumers go up, from a lifestyle perspective and also from the tech perspective, consumer needs are evolving. As a result, we started seeing a radical shift towards premium products,” Sumit Walia, Senior Director, D2C Business, Samsung India.

As consumers upgraded to better appliances, sales of premium goods at the company’s 1,700 brand stores more than doubled between 2019 and 2021. Overall, as people spent more time indoors and used their electronic devices more frequently, consumers moved to purchase expensive smartphones, large-screen televisions, and other devices.

Samsung
credit: economictimes

Large capacity refrigerators, washing machines with cutting-edge features, or smartphones costing more than 30,000 are examples of premium goods.

“Pre-covid, we were seeing 32–33% of goods sold via our brand shop that were premium. Cut to 2021-2022, this number doubled; from 32–33% we’ve got nearly 60-65% customers looking for premium products in our brand shops,” he said. “We were actually not expecting such kind of acceleration on the premium side—post covid lifestyles have changed, expectations of having home automation, more connected devices has increased,” he added.

Samsung currently runs two such stores in India, one each in Bengaluru and New Delhi. By the end of this year, new stores run by the company’s franchise partners will open in a number of cities, including Mumbai, Pune, Chennai, Ahmedabad, and Chandigarh.

In Connaught Place, New Delhi, Samsung India opened its largest premium experience store in North India in January.

Through areas like connected living, smartphones, audio, gaming, lifestyle screens, and wearables, among others, the experience store essentially showcases Samsung’s entire product ecosystem, showcasing its multi-device connectivity with SmartThings. Walia claimed that younger customers and those seeking to replace current appliances are drawn to the idea.

For instance, the shop in Connaught Place spans two floors and 3,500 square feet. After Samsung renovated the Samsung Opera House Bengaluru store, which is now home to a Starbucks coffee shop, the Connaught Place store opened.

Also Read:

Source

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

━ Related News

Featured

━ Latest News

Featured