Samsung, the leading consumer electronics brand in India, has unveiled its second Premium Experience Store at The Mall of Asia in Bengaluru. The new store aims to redefine retail experiences by offering a holistic range of Samsung products and services under one roof.
Samsung Expands its Retail Presence in Bengaluru; Inaugurates its Second Premium Experience Store in The Mall of Asia
The 1200 sq. ft. store is strategically located to cater to customers residing in the northern parts of Bengaluru. It boasts an immersive showcase of Samsung’s integrated device ecosystem, including SmartThings. Additionally, the store promises to host a plethora of engaging activities to captivate consumers.
To celebrate the inauguration, Samsung is offering a series of limited-time promotions. Customers can avail of assured gifts, double loyalty points for transactions above INR 15,000, and Galaxy Buds FE at a discounted price of INR 2,999 with select Galaxy devices. The first 200 customers who purchase Samsung products worth INR 20,000 will also receive exclusive early bird giveaways. Other always-on special benefits include student discounts of up to 10% on smartphones, laptops, and smartwatches, up to 22.5% cashback, and additional benefits worth INR 22,000 on selected items.
The new store will also host a range of Galaxy workshops as part of the ‘Learn @ Samsung‘ program, catering primarily to Gen Z and millennial tech enthusiasts. These workshops will encompass AI education and other trending topics that resonate with consumers’ passion points.
Sumit Walia, Vice President, D2C Business, Samsung India, expressed his excitement about the launch. He stated, “We are thrilled to introduce another Premium Experience Store in the Mall of Asia, Bengaluru, following the fantastic response to our flagship experience center, the Samsung Opera House. We aim to engage Bengaluru’s diverse consumer base with immersive and uniquely tailored premium product experiences. Our newest store will host ‘Learn @ Samsung’ workshops including productivity masterclass, portrait photography, nightography, and photo editing sessions that cater to various passion points.”
The store offers an immersive experience of Samsung’s cutting-edge products, including a SmartThings station, a Gaming zone, an audio-visual zone, and a smartphone and wearables section. The latter showcases the recently launched flagship smartphone series – Galaxy S24, Galaxy Z Fold5, and Galaxy Z Flip5.
Samsung is also introducing a “phygital” experience at the Mall of Asia store through its Store+ platform. This digital kiosk allows consumers to browse over 1,200 Samsung products, whether available online or in-store. Consumers can order online directly from the store and have products delivered to their homes. Additionally, customers can access Samsung’s digital lending platform, Samsung Finance+, and Samsung’s device care plan, Samsung Care+, for Galaxy smartphones, tablets, and smartwatches at the store.
With this new addition, Samsung continues to redefine retail experiences, offering customers a seamless blend of physical and digital shopping experiences. This move underlines Samsung’s commitment to enhancing customer engagement and delivering superior service.
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