# Samsung Overtakes Apple in Market Slump

URL: https://technosports.co.in/samsung-overtakes-apple-in-market-slump/  
Published: 2026-07-14  
Updated: 2026-07-14  
Author: Reetam Bodhak

The global smartphone market has plummeted to a 13-year low, shrinking 11% this quarter. As chip shortages shift focus toward AI data centers, Samsung has reclaimed the throne.

- **Samsung’s strategy:** Diverse lineup dominates both budget and premium sectors.
- **Apple’s struggle:** Rigid premium focus stalls growth.

In this volatile tech era, resilience and versatility define the new market leaders.