# Samsung Launches New 12kg Bespoke AI Washing Machines: Ultimate Laundry Solution for Indian Families

URL: https://technosports.co.in/samsung-launches-new-12kg-bespoke-ai/  
Published: 2024-09-13  
Updated: 2024-09-13  
Author: Raunak Saha

**[Samsung](https://technosports.co.in/tag/samsung/)**, India’s leading consumer electronics brand, has introduced an exciting new lineup of **10 large-sized front load washing machines** with a **12kg capacity**, setting a new standard in laundry care for Indian consumers. The new **Bespoke AI washing machines** are designed to cater to the diverse needs and preferences of Indian households, making laundry more efficient, convenient, and personalized.

## **Bigger Loads, Smarter Washes: Samsung’s New Bespoke AI Washing Machine Range is Ideal for Indian Families**

### **Meet the New Range: Bigger Loads, Smarter Washes**

Launched on **September 13, 2024**, in **Gurugram, India**, Samsung’s new range of **Bespoke AI washing machines** combines high capacity with intelligent features to make laundry day easier for families across India. With a focus on larger laundry loads and smarter washing technology, these machines bring the perfect blend of performance, style, and innovation.

### **Top Features of Samsung’s Bespoke AI Washing Machines**

This range’s **12kg flagship variant** stands out with a **Flat Glass Door** design, available in premium colors like **Black** and **EcoNavy**. These models are packed with advanced AI features, including:

- **AI Wash**: Uses advanced sensors to automatically detect the wash load, fabric weight, softness, water level, detergent level, and soil level to provide the most optimal wash settings.
- **AI Control**: Learns and remembers your wash preferences over time, simplifying your laundry routine.
- **AI Energy**: Optimizes energy consumption to save on electricity bills and reduce your carbon footprint.

### **Full Line-Up to Suit Every Need**

Samsung’s new lineup offers 10 models, each designed to blend seamlessly with contemporary home interiors while delivering powerful washing performance. Here’s a breakdown:

| **Capacity** | **MRP (INR)** | **Colour** | **Design** | **Control Panel** |
| --- | --- | --- | --- | --- |
| 12KG | 74,990 | Black | Flat Glass Door | AI Control |
| 12KG | 73,990 | Navy | Flat Glass Door | AI Control |
| 12KG | 65,990 | Black | Flat Glass Door | AI Control |
| 12KG | 69,990 | Navy | Flat Glass Door | AI Control |
| 12KG | 60,990 | Black | Contour | AI Control |
| 12KG | 60,990 | Navy | Contour | AI Control |
| 12KG | 59,990 | Inox | Contour | AI Control |
| 12KG | 56,990 | Black | Contour | Touch LED |
| 12KG | 53,990 | Navy | Contour | Touch LED |
| 12KG | 52,990 | Inox | Contour | Touch LED |

Variants with a **Contour design** add a modern touch, available in **Inox color** with a **Touch LED panel**, enhancing the aesthetic of any home.

### **AI-Driven Innovations for Enhanced Laundry Care**

The new Bespoke AI washing machines come loaded with smart features designed to simplify laundry:

- **Auto Dispense**: Automatically releases the perfect amount of detergent and fabric softener for each load.
- **SmartThings Clothing Care**: Customizes wash cycles based on your lifestyle and clothing needs.
- **AI Energy Mode**: Available through the **SmartThings App**, allowing users to monitor energy consumption and estimate monthly bills for more eco-friendly laundry.
- **SuperSpeed**: Reduces wash times to just 39 minutes.
- **Q-Bubble Technology**: Ensures powerful and thorough cleaning.
- **Hygiene Steam**: Removes up to 99.9% of bacteria for a cleaner wash.

These washing machines also feature **SpaceMax technology**, providing a larger 12kg capacity within a standard 600mm cabinet size. This is perfect for washing bulkier items like blankets, curtains, and sarees, catering to Indian households with heavier laundry needs.

### **Pricing and Availability**

The **[Samsung](https://technosports.co.in/tag/samsung/) Bespoke AI 12kg washing machines** are available in 10 different variants, with prices starting from **INR 52,990**. You can purchase them through **Samsung’s official online store (Samsung.com)**, the **Samsung Shop App**, as well as at major **retail stores** and other **e-commerce platforms**.

### **Why Choose Samsung’s New Washing Machines?**

Samsung’s **Bespoke AI washing machines** bring a revolution to laundry care in India, offering a perfect combination of **capacity, innovation, and style**. With **AI-powered features, superior performance, and thoughtful design**, these washing machines are tailored to the needs of modern Indian families, making laundry smarter, faster, and more efficient. Get yours today and experience the future of laundry care!

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